Feasibility Study of Food Park

Nevertheless, the search of recent statistical data (no earlier than 2015) would be the biggest challenge for a group wanting to focus on this topic.

The restaurant located in an excellent geographic location which between many of the major hotels and village.

The data set given is the information collected from the existing 250 stores consists in 33 variables, some of them qualitative and some of them quantitative.

The best choices for eating and dining near the park are on the island of Islamorada. On that island you will find a wide variety of hotels, resorts, and restaurants that can suit your needs while you are in the area.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

The framework used in this note is organized around the estimates of industry demand, market share, costs, and performance. All data

Additional to addressing the limitations, there are questions that needs to be addressed. Although the finding of the study

About three years ago, David and Alison decided to extend the café operations to include a larger lunch menu, more tables and extended the trading hours of the café so that it now opens at the same time, and closes one hour before, the nursery. The café offers takeaway food as well as sit-in dining and the menu includes a variety of beverages, made-to-order sandwiches,

The business overview, current situation analysis and marketing objectives are reviewed in this document as the following briefly details.

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

Conduct research on trends in the industry within which the company operates and provide a brief analysis of these trends and the relevance to the company’s activities.

a market review report that includes detailed research organised under the headings listed in the procedure.

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

The target markets for The Fox Den Food Park are the food truck vendors and the public (foodies) who wish to visit the food trucks. Initial research indicates a hole in the market for the expanding popularity of gourmet mobile food

Filipinos love to eat and for this reason, many entrepreneurs in the Philippines ventures into food and beverage service business. Filipinos wants food, beverage and cooking choices to be fast, easy and convenient. They are also now choosing a healthier