Feasibility Study of Imported Biscuits Essay

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Feasibility Study of Imported Biscuits

1. BACKGROUND

There are many brands of biscuit available in the market. The market not only offers the biscuits manufactured in Nepal but also the biscuits which are exported from abroad. Even under the same brand name, the manufactures have introduced varieties considering different tastes preferred by different people.
This study focuses particularly on some of the popular brands of biscuits such as Britania, Parle, Priyagold etc which are exported from India to find out the market condition of such products and the potential market prospect for the similar kinds of product.

2. STUDY OBJECTIVES

The study has been conducted with the following objectives:

i. To explore the available
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4. MAJOR FINDINGS OF THE STUDY

i. Available brands of imported biscuits

Different brands of imported biscuits were found in the market. Mostly Parle and Britannia biscuits were easily found in the market. The following chart shows the availability of various biscuits in the market. As shown in the figure Parle was available for sale in all the stores that has been visited, Britannia was available in 84.6% of the stores that has been visited, Priyagold was found in 23.1% of the store, Duke in 7.7%, and others in 15.4% of the stores that has been visited.

Among these biscuits Parle and Britannia offer large number of additional varieties of biscuits under it where as other brands of biscuits do not provide much varieties under them. Different varieties of biscuits provided by Parle and Britannia can be seen in the following tables:

Varieties of biscuits found under Parle brand

SN Types of Parle Biscuits
1 Marie
2 Marie Choice
3 Digestive Marie
4 Hide and Sike
5 Bourbon
6 Monaco
7 Cashew cookies
8 Butter cookies
9 Elaichi Biscuits
10 Parle G
11 Magic Biscuits
12 Krackjack
13 Milk Shakti
14 Cheese Lings
15 Orange biscuits
16 Pineapple biscuits

Varieties of biscuits found under Britannia brand

SN Types of Britannia biscuits
1 Good day Chocolate chips
2 Good day Pista Badam
3 Good day

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