Feasibility Study of Malungay

Identification of Potential Consumer Segments The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”. “Suburban Select” Segment The Suburban Select segment comprises of Canadian parents between 35 to 49 years of age with university level education or postgraduate degrees;

Slide 1 – Summary Harkins Theatres are movie theatres that have locations in various points in the South West of the United States. The thearters are owned by a private investor. Harkins Theatres began back in 1933 with Dwight “Red” Harkins Notably, the parent company is known as the

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

Marketing Strategy A. Primary Target Market The primary target market for our strategy is men between the ages 13 and up who generate a middle to high income. Any man old enough to wear cologne or who likes to smell good is a man who would benefit from our products. We are looking for a customer who values name brands, long-lasting scents, and

Primary market- lower to upper income classes. Secondary market- Females ages 18-40, and consumers with income from 50k on. Business targets is age related segments, to help identify buying audience. Secondary targets is gender related segment, that allows Target to reach and offer similar products

4. Who is the Customer/Market and how are we giving value Target market is the market segment to which a particular good or service is marketed. It is generally studied and mapped by an organization through lists and reports containing demographic information that may have an effect on the marketing of key products or services.

Starbucks Competitive Analysis: It’s a known fact that Starbucks is one of the leading brand in the market.When we analyse the market we find that Mcdonald 's and Dunkin are the competitors in the same product segment. So comparing Starbucks with these competitors will throw light on its grey areas, process and competitive edge in the market.

The vacuum Conclusions Formulating an effective marketing strategy for most consumer products requires a thorough understanding of the family decision-making process in the selected target markets with respects to that product. For this reason, in this report I picked

Television advertising on CNN, MSNBC, and Discover channel was the most successful in attaining higher enrollment (Heller, 2001). The segments of target markets are based on the opportunities and resources of the university. The goal of the university is find the target markets that match the needs or wants of the market at the time. Capturing this target market of young and recent graduates would mean a substantial jump in profits and growth for the university.

1.0 SECTION A 1.1 PRODUCT INFORMATION Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that

Analysis of Video Game Systems The consumer video game systems offer an exciting opportunity to discuss and analyze the design of technology based on the strategy of each of the players within the industry. We will focus our analysis on the next generation of video consoles: Nintendo’s Wii, Microsoft’s Xbox 360

The Right Target Market One of the most important marketing functions for a firm is finding

How it was The best way to improve sales and profits is to reach the selected target segments. That being said the marketing officers must make sure their advertisement reaches the customers who are most likely to purchase their products. Companies often develop customer profiles from feedback surveys or marketing research to gather these data records. Target customer variables or demographic factors can include age, gender, income level and education level.

There are some segmentation for their target market, such as young customer, young executive, executive and expatriate.

Executive Summary Adopting a qualitative approach, this report provides an evaluation and critical analysis of the service process and service environment to evaluate the specialty coffee house chain, Starbucks Singapore. The report evaluates the purpose and value of the Starbucks servicescape design, a descriptive illustration of the service