Coffee Circus
A Feasibility Study Submitted to the Faculty of the
College of Tourism and Hospitality Management
A Partial Fulfillment of the Requirements for the Subject
Research 1 (Feasibility Study)
Submitted by:
Corona, Jamaica D.
Coronel, Lester Ace M.
Flores, Jegerose S.
Figues, Mailyn E.
July31, 2013
Chapter 2 Market Study
Coffee Circus
Product
Our company is unique when it comes to drinks. Nowadays, people want some fun on the food they eat. So there is the reason to do Coffee Circus. The name Coffee Circus; the word Coffee + Circus is it is combined with another flavor to make it more exciting. * Hot/Iced Coffee * Cappuccino * Latte * Mocha * Café Americano * Espresso * Brewed
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So the target that we should to follow is demographic segmentation because comfortable and easy to enhance our product as follows: * Main Target Marketing: student both of high school and college.Also the people working on offices and teachers. * Secondary Target Marketing: people all of proper for gender and ages who live in area around Coffee Circus. * Future Target Marketing: people who interesting in franchise business with Coffee Circus.
Supply
There are competitors of Coffee Circus:
Starbucks Coffee
Product: Snacks, pastries, coffee, tea and beverages
Price: Snacks 40-150 pesos, Pastries 50-150 pesos, Coffee 85-165 pesos
Place: At SM City Batangas
Customer Capacity: 30-40 people
Facility: chairs, tables, magazines, tv This is the strong competitor of Coffee Circus because they provide product inside the mall. Starbucks Coffee also has weakness about services because they have not enough employees when many customers coming. So this is the opportunity to Coffee Circus because our employees are trained and enough to serve services to customers. Strength of Starbucks is they are known as the largest coffee house company in the world but if compare with prices and services that customers get from Coffee Circus it can make customer more satisfaction than Starbucks Coffee.
Kapeng Barako
Product: Snacks, pastries, coffee and beverages
Place: front of Basilica of the Immaculate Conception Church
The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.
Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the
It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).
Targets market segmentation is primary based on two segments. One being age related and the other being gender related. Both segments allow Target to promote and offer products to a large range of age groups to all genders, increasing their margins for revenue through simply changing color or patterns on apparel to meet the need of all classes. Targets primary shoppers are female from
News reporters, public speakers, and other people use rhetorical strategies for writing and speaking. The rhetorical strategies that could work on me are adapting to my style and use formal authoritative quotes. The way I would influence someone to my way of thinking is by utilizing mainly formal authoritative quotes, and adapting to that person’s style.
How a movie maker creates suspense, according to the article, is to “Let the Audience Play God”. The article explains that it is the audience being told all the secrets and information that the characters don’t know already, though it can be hard to use and manipulate that to the writer’s advantage because the audience already knows what lies ahead for the actors and characters, though when executed well, this method can create the suspense that so many people want and crave. “Letting the audience play God” is a useful tactic because it makes the audience think of many possible scenarios throughout the show and how it might end. It keeps them on the edge of their seats and will have them wondering what would happen next and who would be affected, all while the characters are working out the plot. Some producers might give all the information away at first, leaving them to work harder in order to make the suspense, but having a great effect in the end, while others might give the information halfway through, or in bits in pieces throughout, like showing the audience some things the characters might not see, such as certain scenes or hidden objects.
Aboriginal men and women who lived through residential schools brought the concern of residential schools onto the public agenda.[2] Their work resulted in the Indian Residential School Settlement Agreement, which stipulated a residential school Truth and Reconciliation Commission of Canada be conducted.[2] The commission concluded that the Canadian residential school system was established for the purpose of separating children from their families.[2] According to the commission, this was done with the intention to minimize the family's ability to pass along their cultural heritage to their children.[2][3] The commission spent six years traveling to different parts of Canada to hear the testimony of approximately six thousand Aboriginal people who were taken away from their families and placed in residential schools as children.
Television advertising on CNN, MSNBC, and Discover channel was the most successful in attaining higher enrollment (Heller, 2001). The segments of target markets are based on the opportunities and resources of the university. The goal of the university is find the target markets that match the needs or wants of the market at the time. Capturing this target market of young and recent graduates would mean a substantial jump in profits and growth for the university.
1. Target Market Selection – Who is to be serviced needs to be determined. Target heavy users, all users, or even what age and gender to focus on.
The primary target market for our strategy is men between the ages 13 and up who generate a middle to high income. Any man old enough to wear cologne or who likes to smell good is a man who would benefit from our products. We are looking for a customer who values name brands, long-lasting scents, and
It’s a known fact that Starbucks is one of the leading brand in the market.When we analyse the market we find that Mcdonald 's and Dunkin are the competitors in the same product segment. So comparing Starbucks with these competitors will throw light on its grey areas, process and competitive edge in the market.
In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,
target markets with respects to that product. For this reason, in this report I picked
The best way to improve sales and profits is to reach the selected target segments. That being said the marketing officers must make sure their advertisement reaches the customers who are most likely to purchase their products. Companies often develop customer profiles from feedback surveys or marketing research to gather these data records. Target customer variables or demographic factors can include age, gender, income level and education level.
Starbucks main competitors are quick-service restaurant and specialty coffee shops. They are serving the same or similar core product as what Starbucks providing to their customer.