Feasibility Study of a Coffee Shop

4037 Words May 18th, 2013 17 Pages
Index
Executive summary
1.1 Objectives
1.2 Keys to Success
1.3 Mission
Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Company Locations and Facilities
Products
3.1 Product Description
3.2 Sales Literature
Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Needs
4.3 Industry Analysis
4.3.1 Competition and Buying Patterns
Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Sales Strategy
5.2.1 Sales Forecast

Management Summary
6.1 Management Team
6.2 Management Team Gaps
6.3 Personnel Plan
Financial Plan
7.1 Important Assumptions
7.2 Projected Cash Flow
7.3 Projected Profit and Loss
7.4 Projected Balance Sheet

Executive Summary
Espresso room coffee bar is determined to
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* Marketing promotion expenses for the grand opening of Espresso room in the amount of ₹ 189,000.00 and as well as flyer printing (2,000 flyers at ₹ 2.16 per copy) for the total amount of ₹ 193,320.00. * Consultant’s fees of ₹ 162,000.00 paid to ABC Espresso Services for the help with setting up the coffee bar. * Insurance coverage at a total premium of ₹ 129,600.00. * Pre-paid rent expenses for one month at ₹ 95.04 per square feet in the total amount of ₹ 237,600.00. * Premises remodeling in the amount of ₹ 540,000.00. * Other start-up expenses including stationery ₹ 27,000.00 and phone and utility deposits ₹ 135,000.00

The required start-up assets of $142,320 include: * Operating capital in the total amount of ₹ 3,624,642.00, which includes employees and owner's salaries of ₹ 1,290,600.00 for the first two months and cash reserves for the first three months of operation (approximately ₹ 777,600.00 per month). * Start-up inventory of ₹ 865,458.00, which includes: * Coffee beans - ₹ 324,000.00 * Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. - ₹ 426,600.00 * Retail supplies (napkins, coffee bags, cleaning, etc.) - ₹ 99,360.00 * Office supplies - ₹ 15,498.00 * Equipment for the total amount of ₹ 3,195,180.00: * Espresso machine - ₹ 324,000.00 * Coffee maker - ₹ 48,600.00 * Coffee grinder ₹ 10,800.00 * Food service equipment (microwave, toasters, dishwasher,
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