Features Of Hospitality Industry

1.2 List the key attractions and experiences that entice visitors to your town/city. In addition to answering this question, a 30 second to 2 minute promotional video clip highlighting the key attractions and experiences in your town/city must be included as a part of your submission.

Rich history and heritage: This is one of the most important factors for attracting tourist. The places customers are going to visit are the ones having rich history and great culture heritage so it not only attracts them to visit but also provide them a better and deep understand about local culture and lifestyles.

D1 Evaluate the contribution of a visitor attraction to the popularity and appeal of a destination or area

1. Briefly describe the attraction you have selected (site, size, main markets, ownership, type of experience) and the identify the destination where the attraction is located

This assignment will be a critical review of a journal titled: “Do your internal branding efforts measure up? Consumers’ response to brand supporting behaviours of hospitality employees". In order to critically review this journal, the text will be analysed to gain a further understanding of the purpose of the article, what methods the author has used to address the issues, the outcomes of the research and finally the strengths and limitations of the article; specifically, in comparison to other articles that are centred around the topic of branding in regards to the hospitality industry.

attractions which all help to make up a great business town; but out of all these great attractions I

This is considered to be the most important component of tourism in a location. It provides the destination with activities and interactive aspects that interest visitors worldwide. “Attraction means anything that creates a desire in any person to travel in a specific tourist destination or attraction” (Johnpaul, 2015). The attraction is consumed during the stay of the tourist, which impacts the majority of their experience in the destination. In order to create opportunities for tourists to visit places these attractions need to be innovative and simulating (Gisolf, 2012).

Operations management concerns with managing of resources that directly produce the organization’s service or product. These resources are brought together by a series of processes so that they are utilized to deliver the primary service or product of the organization. Thus, operations is concerned with managing resources through transformation processes to deliver service or products. (Rowbotham, Galloway and Azhashemi, 2007) Since the mid-1980s, the rate of growth of major service sector categories as hospitality services, has been approximately double that of other industries (Daley et al., 1998). Due to the unique characteristics of service operations, such as heterogeneity, inseparability,

Attractions that are provided at a destination and plays a huge role in attracting the tourists.

Tourism is one of the most exciting and progressive industries in the world. Tourism today is a leisure activity of the masses. People travel to international destinations to break the regular monotony of life. They are mainly attracted by either the scenic beauty of its nature or by fascinating leisure, sports and adventure activities offered by the destination. However, every destination has some internal strengths and weaknesses that either enhance its capacity to attract foreign visitors or diminish it. Similarly the external environment can create various opportunities or exposed to threats as well.

Tourism-based factors are general tourism destination factors, which help travelers to make decisions on the vacation trips according to their lifestyle preferences and “increase in the age of tourists”:

The tremendous growth of social networking, media and content available on the internet generated by consumers lead to the development of so called Big Data Analytics. The main concept of big data is to collect data and extract value out of the data based on the patterns and trends. This study focused on exploring and demonstrating the challenges or issues that are faced by hospitality industry, mainly the hotel industry and how those challenges could be overcome by implementing big data analytics. To aim at a specific company, this study is aimed at the big Global hotel chain Hyatt. The main reason behind choosing the hotel industry is there are lots and lots of data that are not being used, so there is a great scope for the big data analytics. So, where is this data available and how to collect it? The challenge here is to collect this big data and make use of it to extract information using big data analytics. Data like length of stay, room prices, feedback about the customer satisfaction about why a customer chose particular hotel or the reasons for not choosing that hotel etc., could be collected from various internet sources like Facebook, Linkedin, Twitter (social networks). The data from various sources should be collected continuously to let the organization keep updated with the customer sentiments and make changes accordingly. This should be continuous process. As the data is big it is necessary to have big analytics to extract information from the data available.

Tourism has gradually converted dependent on image (Tasci & Gartner, 2007). Contrasting typical products, prospective tourists are obtaining an intangible product, and experience. Therefore, a study from Hudson and Ritchie (2006) examined the role of promotional media in portraying destinations and concluded that tourism promotion has significant impact in persuading potential tourist. However, there are only few research concerned with how the language and images enhance the tourist destination (Salim, Ibrahim & Hanita, 2102). Debatably, both language and image aspects have important functions in valuing the destination such as, to persuade and to attract potential tourists. Consequently, both language and image in tourism promotional media play an important role to lure and persuade potential tourists to make a decision (Thurlow and Jaworski, 2010; Mocini, 2005; Morgan & Arnette, 1989). Moreover,

According to the read and digest website, a resort is a place where families intend to spend their holidays or weekends for relaxation or recreation. Usually resorts are commercial establishments like hotels, which are managed by companies. People in urban areas are especially busy all through the week and look for ways to refresh and rejuvenate themselves. Resorts are the perfect place for such people who can happily spend time with their families and also getaway places for birthday parties and theme parties. They are usually located away from the hustle bustle of cities and towns. (read and digest). There are several factors to consider when talking about resorts there are always trends, economic, social/societal, and global issues that are to be considered.

Tourism is one of the links for an individual to visit the particular country to explore and experience the cultures different from one’s own. Every culture has their own unique culture, by opening doors for other countries to visit, it allows other people to learn more about the culture and spread the culture to other people. It also allows the country itself to be aware of other people’s cultures and learn from each other. Allowing globalization and better relationship with other countries. One of the most common links is the culture between westerners and Asian countries as their cultural beliefs are different from each other. Asian embraces unity while westerners embrace individualism. The best time to introduce tourism is before the festival holidays, where people often wear their traditional clothes and celebrate their festivals according to their traditions. Such as Chinese celebrate Chinese New Year and give offerings to their gods to request for blessing and peace for the coming years. This is a perfect opportunity for other tourist to witness this event to allow maximum exposure experience of the culture. Advertising events through commercials or magazines are one of the best ways to introduce. In this essay, we will see 2