“Fed Up” with the Food Industry Enticing viewers’ with two colorful M&M’s that spell out “F-U” is a documentary called “Fed Up”. This documentary was written by Stephanie Soechtig and Mark Monroe in 2014 and it protests the food industry claiming they are to blame for the obesity epidemic seen in America. It suggests that the industry is increasing sugar content in food items, hiding it behind complex names, and heavily advertising products that contain high amounts of sugar. I noted that the documentary relied a great deal on the viewers’ emotions to convey its point that sugar is bad and sway the viewer to believe them. The basis of the documentary was interviews with various professors, authors, and journalists (and the like) who were considered the “experts. News clips, infographics, and documents were also used plentifully to try to build its credibility. Although the “expert” interviews help to appeal to the viewers’ logic, I thought that they didn’t help all that much to build the credibility as …show more content…
It seemed like Soechtig and Monroe really attempted to pull at the viewers heartstrings by showing how much these young kids were struggling with their weight; making them seem helpless and victimized. The use of children could also cause viewers to have a stronger, more negative reaction towards the food industry than if they were to use adults. The style of writing has a feel of seriousness and is highly factual and informative. Most of the music used is quite somber which helped to emphasize the severity of the issue: sugar is bad. What I found interesting was that at the end of the documentary it included a list of people and organizations that declined to be interviewed. As a viewer myself that list made me question if those people had something to hide. This inclusion, I think, might make other viewers suspicious and less trusting of them as well; making it easier to take the documentary’s
In the prestigious documentary film, Food Inc., produced by Robert Kenner and founded upon an Eric Schlosser’s book, Fast Food Nation, Mr. Kenner has an intriguing impact on the American consumers of many food products and industries. Throughout the film, viewers and everyday consumers of these various products, visualize what takes place behind the scenes in food factories, contrary to what they may see through forms of advertisement. The documentary generates an image of an “Agrarian America” in a naturalistic way to convey the message of what food production truly consists of. The film uses ethos, pathos, and logos as rhetorical devices to enhance the horrendousness of food production to its audience in multiple ways. Food Inc. provides not only a visual effect on the audience's emotion to portray its message, but uses a variety of commentary scenes from several experts and members within the food industry.
Michael Moss, an investigative reporter who enjoys reporting on food, wrote: “The Extraordinary Science of Addictive Junk Food” (pages 471-494). This article reports on the ways that prepackaged food, especially junk food, is being designed to fit the customers’ needs and wants, as well as being something that the body craves. Moss provides multiple accounts throughout the reading in which people who have worked for or created corporate companies design foods just so they will sell. Moss expresses his thought in a clear manner to the reader so he or she will understand that Moss worries about the growing obesity in America and places the blame on junk food corporations. Though junk food corporations have a great part in the growing obesity,
“They (Food Production Corporations) may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all, we decide what to buy. We decide how much to eat.” (Moss 346). In today’s society, junk food needs no introduction as everyone enjoys the taste of junk food because it is fast, tasty, and affordable but not everyone knows what all goes into their food. Over the years the food industries have drastically changed how food is produced and manufactured. Moss reflects upon the motivations and practices by the food industries which have transformed the American food supply by the use of the three key ingredients, salt, sugar, and fat. Through Michael Moss’s use of rhetorical appeals in his book Salt, Sugar, Fat: How the Food Giants Hooked Us, he discusses the extraordinary science behind what is considered tasty food, how multinational food companies use the key ingredients, salt sugar, and fat to increase sales and how other literary elements can help create trust between the author and audience thus increasing the effect of his arguments.
Thousands of children around America are increasingly joining the obesity epidemic and are struggling to get out of it. In the documentary, Fed Up, by Stephanie Soechtig, she creates a documentary that targets young teenagers and parents to uncover the truth of the epidemic and reveal how the food industry is hurting the children 's diet by making them become addicted to sugar. It explains how it is beyond people 's willpower and exercise alone that solves the epidemic, rather it is the food industries ' fault for the nfood they produce. Soechtig uses pathos, ethos and logos by documenting personal stories from young obese teenagers, providing a numerous amount of credible sources from a wide range of experts, and having evidence for the epidemic.
Another thing that I thought about after watching this documentary is what my mom has told, my mom tells me that “Jerome you can be right all you want but if you don’t be quiet you can get caught up in situations” and this documentary has opened my eyes to this because once I feel that i’m right there is nothing that you can tell me and I would try to prove you wrong, but after watching this i’m going to have to change my ways. Another thing that I’ve heard a lot was “the top 10% ruled the country” after hearing about ALEC 80% of me believes this, I mean Alec has proposed a lot of the bills that we have today. Overall I feel that this documentary was very informative and has opened my eyes wider on the issue of
Stephanie Soechtig, is an award-winning film-maker, and director and producer of the nonfiction documentary Fed Up. She began producing documentaries for network news programs such as Primetime Live and 20/20, while also working for Good Morning America during the 2000 presidential elections and the O’Reilly Factor. In 2008, Soechtig partnered with Michael and Michelle Walrath to start Atlas Films, which provided inspiration and education to consumers on the most controversial topics. So far, Soechtig has been awarded the “Best Documentary Feature” for Tapped (2009), “People’s Choice Award” for Under the Gun (2016), and Fortune Magazine named Soechtig as being one of the “Most Innovative Women in Food and Drink” (Biography). In 2014, Soechtig’s “Grand Jury Prize” nominated film Fed Up (2014), narrated by TV Journalist Katie Couric, was created in hopes of unveiling the hidden secrets of the food industry by using statistical analysis and research expert’s testimonies to inform viewers of the direct impact that the food industry has on the health of our nation’s most vulnerable population—children. Soechtig and Couric present the argument that the roles of our government along with the interests and processing methods of food industries are ultimately responsible for the increasing rates of childhood obesity in the United States.
I have chosen the documentary “The Secrets of Sugar” which is produced and directed by Neil Docherty and is an episode of “The Fifth Estate” which is an investigation style documentary program that airs on the Canadian Broadcasting Corporation’s channel. Beginning with the demographics, the target audience of this documentary is young adults who are busy raising children and have no time or clue for thinking about the nutrition value or ingredients contained in their everyday diet. The main purpose is to convince this particular set of demographics, baiting them with the fact that the amount of sugar they consume unknowingly is of a high level and absolutely harmful for their health. To achieve this, various techniques are used that manipulate
The viewers were able to witness the pain that he was going through and the emotional toll the challenge had on him. Spurlock told Newsweek when the film was released, “My body just basically falls apart over the course of this diet.” (Lambert, 2004). It was also effectively shown in the documentary how Spurlock’s relationship and sexual intimacy with his girlfriend was affected by the challenge, so again, the viewers were able to feel the emotion that he was feeling. As if these were not enough, the documentary also showed how being overweight can have such a big impact on people’s lives as there are around 400,000 deaths associated with obesity illnesses annually (Spurlock, 2004). Spurlock was effective in appealing to viewers when he stated that diabetes is now more common in children every year as a result of fast food and the numbers will just keep rising if nothing is done to stop
In the documentary film “Fed Up”, sugar and the sweeteners in our food or beverages is featured to be the prime ingredient that is making the most of our adolescents obese. It tells of a few families struggling with obesity, and how these families have been trying to do everything they can to help their children lose weight. It shows what kind of food that they are eating at home and the weight problem that most of the family is struggling with. The food that is being served at schools and also the thousands of products that contain sugar, everywhere groceries are bought; sugar is the main cause for obesity. It tells that low wage earners have no choice, but to buy unhealthy food, because healthier food cost more. “The bottom line: cheap, unhealthy foods mixed with a sedentary lifestyle has made obesity the new normal in America. There is no single, simple answer to explain the obesity patterns in America, says Walter Willett, who chairs the department of nutrition at the Harvard School of Public Health” article in the U. S. News. Although it does cost more, a school of public health wrote in an article, “While healthier diets did cost more, the difference was smaller than many people might have expected. Over the course of a year, $1.50/day more for eating a healthy diet would increase food costs for one person by about $550 per year. On the other hand, this price difference is very small in comparison to the economic costs of diet-related chronic diseases, which would be
Long ago, the ancestors of humans lived in unpredictable times in which meals were not guaranteed. Now in the 21st century, data suggests, as mentioned in Fed Up, that there will be more deaths caused directly or indirectly by obesity than by starvation. The documentary Fed Up focuses on the terrifying issue that plagues the United States and the world: obesity. It delves into the components that contribute to this menacing epidemic that only continues to get worse. The documentary builds on the stories of four young American children from all over the country that are severely obese. One of the kids, at 14 years of age, weighs over 400 pounds. Fed Up tries to answer one simple question with a complex and scary answer. How did the world get here? There are several different issues the documentary tried to address to answer this question. In the documentary, several misconceptions about food were dissected. In addition to debunking myths about food, the documentary discussed how it is possible to eat healthy for less money than eating unhealthy. Those were a few of the aspects that can have an impact on individuals, but the documentary did not stop there. It also attacked the huge food industry for their misleading advertisements and selling techniques, as well as condemning their focus of selling to younger people. Furthermore, the documentary explained how the food industry is so rich and powerful in the country’s capital that it has thwarted the many attempts in trying
In the article, “How The Food Industry Manipulates Taste Buds With 'Salt Sugar Fat'” it talks about the frightening truth that has been going on in the past few years with obesity and diabetes. Americans tend to have a huge addiction when it comes to food made with sugar, fat, salt, and as well as
This commercial essentially claims that, as victims of constant temptation, people of today’s culture and society cannot easily overcome the urge to eat unhealthily. According to the advertisement, this is due in part to the persuasive ability of the food industry, which instills an entitled, reward-seeking mindset into consumers through advertising techniques—for example, “It’s a special occasion,” or, “If you buy more, I’ll cut you a deal.” It also points out that the absence of eating control can be attributed to social influence: “I just want you to have a good time.” Even further, it shows the addictive, drug-like effect food can have on people by portraying the excessive availability of high-calorie snacks and meals and saying, “You’re in control. You can stop whenever you want—well, sorta—I mean, you gotta eat, right?” (“All You Can Eat,” 2015).
They might take into consideration that in an episode of the American animated sitcom, The Simpsons, Springfield Elementary signed a contract with a vending machine company that places very unhealthy foods in them. Nearly every child in the school becomes addicted, even brainwashed by the sugary treats, including the main protagonist Bart. Eventually, Bart becomes overweight from eating an excessive amount of candy, has a heart attack, and is placed in “fat camp”. The main message of this episode was to make the viewers aware of what they but into their bodies will have either a good or bad effect on them. But what many people see is an “evil” corporation that only cares about selling their products than the students. Yes, there are many companies and corporations where their top priority is is make money, but it’s the school and school districts job to know who is influencing their students and how it is influencing them in a positive and healthy
The documentary taught me a very important point
Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their