Federal Trade Commission Cigarette Report

Studies have shown that 9 out of 10 tobacco smokers first attempted smoking by 18 years of age while greater than 3,200 American youths aged 18 years and below smoked their first cigarette, and 2100 youths and young adults became addicted users (4). However, this has reportedly led American middle and high school youths to become susceptible to one form of tobacco products or the other and are at higher

The study written about in this article was from the University of Waterloo and Wake Forest School of Medicine in Canada. The data was collected from the Canadian Student Tobacco, Alcohol, and Drugs Survey. The students that took the survey were all from the 7th-12th grade. Almost 10 percent of those students admitted to using e-cigarettes at least once. It was found that the students that have tried an e-cigarette are 2.16 times more likely to start smoking tobacco.

These ads are using the same tactics used to sell cigarettes, an advertising campaign that has been banned since 1971 (Truth Initiative, 2017). This involves themes of independence, social status, and sex (Fox, 2016). Emotional appeal is used in up to sixty-eight percent of ads such as happiness, friendship, and success. Big tobacco companies are the main offenders of youth targeting advertising (Padon, Maloney and Capella, 2017). The CDC reports from 2011 to 2014 electronic use has increased among high school students from 1.5 % to 13.4% and from 0.6% to 3.9% in middle school students. During this same advertising spending had increased from $6.4 million to $115 million (Fox, 2016).

They turned to adolescents, who are easier to influence than mature adults. “Nearly 90% of adult smokers in the United States began smoking by age 18 years” states the Center for Disease Control in a 2012 study (Basic). This is the basis of organizations such as Truth, who is “about finding and turbo-charging new fun ways to do what no generation has ever done before - end smoking” (Facts). The drive to end tobacco use in the younger population is derived not only from the fact that people are less likely to start smoking the older they become, but also because “one-third of [current youth users] will eventually die from tobacco-related diseases” (Epstein). Tobacco companies attempt to fool younger consumers by creating the fireless cigarette, or the E-cigarette, adding fun flavors such as butter crumble or berry, and making it appear safer because it has no smoke (Facts). It’s working. Between 2011 and 2012, the amount of teenagers using e-cigarettes has “more than doubled” (Health). Similar to the E-cigarette is hookah, another vaporous pastime for young adults, which many people falsely assume to be relatively safe, oblivious to the fact that in one hookah session a person inhales “100 to 200 times as much smoke as from a single cigarette” (Facts). With the decline

This advertisement shows how easy it is for young adults and children to “normalize” the use of tobacco and symbolizes society’s “norms” of the young population. Many people start this horrible habit because of stress, personal issues and even second hand smoke in most cases. This means children who grow up around a family member or loved one who smokes are three times more likely to start smoking

Lots of Tobacco companies in the worlds have different strategies to attract consumers. Between the different ways of promotions, the common thing that promoting smoker is start to smoke in teens. The addiction of nicotine at younger age, the facts that half the people are suffering to quit to smoke cigarettes because they started smoking in adolescent years continue to do so far 15 to 20 years. The fact that in 1973, a memo that foreshadowed by Joe Camel, an R.J Reynolds official wrote, “In view of the need to reverse the preference for Marlboros among younger smokers, I wonder whether comic strip-type copy might get a much higher readership among younger people than any other type of copy.” This short memo gave a sign of produce cigarette

Most teenagers have a better grasp of time then others; while the few can see past the present and see what the future can withhold. “In 2011, 19% of high school girls and 28% of high school boys used some form of tobacco at least one day in the month before the survey.” (Society) Most juveniles will not get the long term picture; of what the short term effects that transpires on their body. For the respiratory system the short term effects such as, coughing, irritation of the eyes, and throat. One cigarette usually will not kill an individual; but, side effects will occur by using it only once.

Thankfully, people have come to collectively understand that tobacco use causes extreme harm to a person’s physical health, economic well-being, and social relationships. However, what many don’t realize is how widespread tobacco usage still is. The Centers for Disease Control and Prevention (CDC) reveals that tobacco use is the leading cause of preventable death in the United States: it kills over 480,000 people a year (both directly and also by secondhand smoke) and for every person that dies, 30 more live with serious smoking-related health consequences ("Tips impact and results" 2016). With so many people dying from tobacco use, tobacco companies are forced to gain new customers for their products. These new users are children and young

Smoking among adolescents is a problem that affects countries all across the entire world. Yet, not every culture believes that teenage smoking is an issue of urgency. However, the United States has taken severe actions in attempting to decrease and eventually eliminate the use of tobacco products by teenagers. According to Te-Wei, Zihua, & Keeler (1998), ninety-percent of teenage smokers began before the age of sixteen years old. Looking into the future it is extremely important to reduce the number of youth who start smoking before this age. The issue of teenage smoking is important because it can affect the health of an entire society as those young smokers grow older and continue with a bad habit. For many adults, their first puff of a

Governments collect tobacco taxes and law settlements accounting for only 25.8 billion each year.” Hall, W., & Doran, C. (2016). How Much Can the USA Reduce Health Care Costs by Reducing Smoking? PLoS Medicine, 13(5), e1002021. http://doi.org/10.1371/journal.pmed.1002021 . Third and last final assumption the author lists is that teenagers are drawn to smoking mainly because their parents and friends smoke, and not because of advertising. Even though, as mentioned in this article, “ Effects of Advertising on Youth (Age Group of 13-19 Years Age)”, the author explains that when an anti-smoking campaign used graphic ads that depicted the true nature and harms of cigarettes, 15-17 year olds smokers were more likely to quit smoking. Barve G, Sood A, Nithya S, Virmani T (2015)

Today’s societies have many norms that encourage adolescents to consume tobacco products. For instance, many states allowed their citizens the liberty to smoke freely. They have not implemented policies that would illegalize smoking in workplaces, bars, and restaurants. On the other hand, countries that have banned smoking in public places usually have particular places set for smoking. Regressively, some of these areas are close to schools or places where adolescents can watch the activities that are taking place. Furthermore, mass media has played a significant role in promoting the use of tobacco (Freeman, 2012). In movies, social media platforms, and video games, people can be seen having fun while smoking. Usually, adolescents will copy what they see, and that is how they end up consuming tobacco.

I want to show some examples of tobacco advertising and discuss especially why the industry selected children as a target group with a short history and giving some examples how they targeting children. I also want to share the advertising regulations that were made all over the world to restrict tobacco advertising in the countries particularly to children.

In this investigation I have explored cigarette smoking among adolescent Australians and the risks that come along with it. To help highlight the impacts and the consequences that can come later, I have acquired the latest statistics and data to raise the concerns that can come from the use of tobacco. With my findings I will display the key factors that often sway an adolescent into smoking cigarettes along with the impacts that cigarette smoking can have on friends, family, the community and finally, the government. The impact that cigarettes can have on the human body will also be explored as well as groups that have been shown to be more likely to be affected by cigarette smoking. Individual strategies that can help adolescents to make positive decisions will also be included, as well as steps that a community can take to educate teenagers and young adults of the impact and the consequences of tobacco smoking. Support groups will also be listed.

“The prevalence of current smoking among youth is lower than it has been in decades, and the rate of quitting smoking in younger birth cohorts has been increasing. Nonetheless, tobacco use among youth remains a public health problem of substantial importance due to adolescents being the time when most smokers start (Aldrich, Hidalgo, Widome et al., 2015).” About 87% of adults started smoking before the age of 18, while 98% started before the age of 26 (Aldrich, Hidalgo, Widome et al., 2015). Smoking is perceived to happen during adolescents, which was initially encouraged by tobacco industry marketing that has effectively and purposely targeted the youth (Aldrich, Hidalgo, Widome et al., 2015).

According to the World Health Organization, "each year 6 million people die due to tobacco related illnesses. If current trends continue, it is projected that by 2030, tobacco will be responsible for more than 8 million deaths each year and 80% of these premature deaths will be among people living in low- and middle-income countries.” Tobacco advertising is a worldwide marketing campaign that displays bright and colorful images that appeal towards teens and young adults. These images portray false ideal of masculinity, youth, and freedom. The prohibitions of tobacco advertising should be enforced by the government in order to prevent tobacco industries from targeting undeveloped countries with poor education, reduce tobacco related illnesses, and limit the access of tobacco to children.