preview

Federal Trade Commission Summary

Decent Essays

The Federal Trade Commission (FTC) has been in protecting consumer privacy on the internet by targeting deceptive and unfair trade practices since the act was establish in 1914( Halbert & Ingulli, 2012, p. 253). According to Halbert & Ingulli (2012) the FTC banned • Unfair methods of competition • Unfair and deceptive acts and practices • False and misleading advertising (p.253). For example, deceptive advertising can mislead customer and causing a change in conduct. According to Halbert & Ingulli (2012) FTC followed Campbell Soup commercial because what the company advertise was not the quality the consumers was receiving (p.253). Although Campbell was “adding marble to the advertising photos making it seem like they were brimming with vegetable”

Get Access