Fedex Research Planning for Decision Making

2732 WordsNov 25, 200511 Pages
CORE SECTION Research Planning for Decision Making Question One June 2005 a. Brief A marketing research brief to examine the attitudes of customers, non-customers and employees to FedEx Express with regard to environmental issues 1) Background FedEx Express is the world 's largest express transportation company, providing delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, usually in one to two business days with the delivery time guaranteed. FedEx Express is part of FedEx Corporation, which provides strategic direction and financial reporting for a group of companies. This report is only…show more content…
Some broad based questions might be: Is the company damaging the environment to a dangerous extent? Is the damage a necessary evil? Which element of the company 's activities is most damaging to the environment? Objective Four Assess FedEx Express 's environmental policy in comparison with the rest of the transportation and business sectors. This part is discovering attitudes towards FedEx Express 's competitors and other types of businesses. It is important for the company to know if the stakeholders look upon FedEx Express favourably or unfavourably in comparison to others. Suitable questions might be: Is the company more responsible that other shippers? How does it compare to other types of business (E.g. Starbucks, BP, Gap, etc)? Should the company aim to be more environmentally responsible that it 's competitors? 4) Outline of Possible Method FedEx Express is looking to use a full-service agency rather than a specialist service agency. Preferably, the selected agency would be capable of supplying the majority of marketing research services and techniques required. Although a few of the elements could be undertaken by a separate agency. Since it is an international project, it is up to the successful agency how they intend to survey in different countries. FedEx Express suggests that the research carried out be of a quantitative nature. The most appropriate survey method

More about Fedex Research Planning for Decision Making

Open Document