Fedex Strategy Analysis

Market dominance, growing market, technology, and globalization are enabling factors for both companies. In a more specific approach, FedEx’s enabling factors are their adaptation to modernization, being able to really take an advantage of technology. Also, their more

FedEx Services was created in 2000 as a vehicle to merge Sales, Marketing, and Technology support for FedEx Express and FedEx Ground. This "manage collaboratively" effort was a well-devised method of creating efficiency and customer focus into the FedEx brand, while maintaining independent operating companies. Today, Services coordinates these functions and ecommerce activities for FedEx Freight as well.

According to the company, the solution, developed by the FedEx innovation team, is an open, adaptive sensor information sharing platform. It will serve customers who need near real-time visibility and insight into their shipment and enable business decision makers to easily collaborate on many types of

Logistics services in the supply chain can be considered as a service offering, with numerous logistics companies competing to offer comparable services to many of the same consumers. As consumers hunt for potential providers in this extremely competitive marketplace, logistics service suppliers should discover approaches to distinguish themselves and their service offerings so as to help them compete. One established method for companies to differentiate themselves is by building strong brands. For instance, FedEx has evidently distinguished itself through successful brand management. The brand value to consumers is usually signify as consumer-based equity which happens when consumers possess a high level of familiarity and awareness with the brand and retains some strong, constructive and inimitable brand associations in memory (Davis, 2003). Brand awareness is referred as the consumers’ capability to recognize diverse brand elements – brand

Rising inflation and global competition, this gave rise to greater pressures on business to minimize the cost of operation, including implementation of just-in time inventory management system that also created demands for speed and accuracy in all aspects of business

People live in a society where global information and transportation networks can shrink time and distance, creating competitive advantages for businesses, customers, and anyone who uses FedEx services. While FedEx does incorporate some of the aforementioned strategies, each of its employees helps to deliver the necessary quality of work in order for FedEx to continue its rise as a worldwide transporter of goods (Campbell, 1997). One of the strengths that FedEx possesses include superior

FedEx is one of the largest global shipping and solutions corporations in the World. FedEx has more than 300,000 employees all of which whom provide services to consumers along with businesses globally. FedEx is broken down into several kinds of operating systems, which include FedEx Freight, FedEx Express and FedEx Ground. All of which serve different purposes on how they are able to deliver products to its consumers. The headquarters of FedEx is located in Memphis, Tennessee. The location of the headquarters was quite strategic as Memphis is considered a central point within the United States. Since most of the shipping is through use of a plane they are only a couple of miles away from Memphis International Airport, which is almost

FedEx Express is the world’s largest express transportation company, offering time-definite delivery to more than 220 countries and territories, connecting markets that comprise more than 90% of the world’s gross domestic product. Additionally, this business unit also includes FedEx Trade Networks, Inc., which provides international trade services, specializing in customs brokerage and global ocean and air freight forwarding; and FedEx SupplyChain Systems, Inc., which offers a range of supply chain solutions; and Bongo International, which is a leader in cross-border enablement technology and solutions.

As a part of this alliance, FedEx is delivering a new shipping and tracking application designed

FedEx is a worldwide shipping and solutions corporation that provides services for: Time-sensitive deliveries to all of the U.S. states and territories, logistics solutions and business support services. FedEx operates through four divisions: FedEx Ground, FedEx Freight, FedEx Services, and FedEx Express. FedEx Ground provides services in the U.S and Canada. The service offers Saturday delivery with no additional charges. FedEx Freight provides time-sensitive truckloads. Services extend through the U.S, Canada, Mexico, Puerto Rico, and the Virgin Islands. FedEx Services offers solutions for global supply chains, data management services, and e-commerce to its customers. FedEx Express was the first service offered by the company. It included the shipments of time-sensitive and air-ground express services. FedEx is one of the worlds leading transportation businesses delivering small parcels throughout the U.S and to 220 countries internationally.

Federal Express is one of the well known brands and America’s well known companies in the world known as FedEx as it serves millions of customers through their service. Frederick W. Smith was a undergraduate of Yale University in 1965, who wrote a paper about a industry which would create shipments of products like medicine, computer, electronics, and other products that consumers can purchase. Even though, he didn’t receive a good grade on the essay, the idea that he created was never lost. As Smith, worked in an Aviation firm in 1971 he saw how inefficient the air freight industry was to get packages. As a result, FedEx was created by Smith as he called the company Federal to reveal how this company was created for the use of nationwide customers. Even though more companies, such as DHL, UPS, TNT have become FedEx’s competitors it still has not been successful as FedEx due to the technological advancements. As time progressed, FedEx continued to increase in size and in revenue due to the use of technology that helped meet the needs of customers globally despite the struggle they faced from competitors and different systems that they were creating.

Their website, which was founded in 1994 (wired.com), allowed customers to track their packages within seconds. Package tracking allows a customer to follow their packages and gives peace of mind that important items have met their destination. Prior to the inception of their website, a customer would have to call to track their package. While still an option, many people prefer the ease of tracking from their computers or smartphones. Their application Ship Manager can be installed on a customers’ website so they can determine shipping charges and print labels from home or the office (textbook, p. 22). Instead of nurturing an isolated environment from business owners, FedEx looks to integrate their services within a businesses’ management information system. "We allow customers to drag and drop names from their address books into FedEx Ship Manager," says FedEx CIO Robert Carter. The integration provided "makes the

In the 1998 annual report of FedEx, CEO Frederick Smith states, “Simply layering the unique resource and operating requirements of a time-definite, global,

De Wit, B. and Meyer, R. (2010) Strategy: Process, Content, Context: An International Perspective, 4th Revised edition, Cengage Learni

Personnel management at FedEx Corporation has moved from basic administrative and operation functions to a strategic partner during the last two decades. FedEx Corporation is a logistic service company which has its base in the U.S. The main goal of the company transformation to strategic human resources partner is to improve how the companies ' human resources are managed. This is done in line with the final company goal of improving the organization performance. The success of this strategy is measured by its influence on the corporate company strategy as well as concerns of the shareholders and customers. Effective human resource management can be used to determine the needs of HR and thus