Feedback on New Business Proposal: Case Studies

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Feedback on New Business Proposal #1 Important information Included? Comments Identification of market structure FORMCHECKBOX FORMCHECKBOX Yes No The Mini's Restaurant chain is an innovative market concept and addresses and urgent need in America, where 1/3 of all citizen are obese. The market structure is well-defined and communicated from a competitive landscape perspective as well. Assumptions regarding market structure and elasticity FORMCHECKBOX FORMCHECKBOX Yes No Marginal Cost and Revenues well defined and the dynamics of pricing are initially defined well; the assumptions regarding elasticity are consistently applied, yet greater depth into variation of supply chain costs is needed to ensure a more complete view of elasticity and its variation over time. To what degree do you agree or disagree with the items below? SD=Strongly Disagree D=Disagree N=Neutral A=Agree SA=Strongly Agree Justification included? Comments Chosen method to increase revenue FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX SD D N A SA FORMCHECKBOX FORMCHECKBOX Yes No The methods of producing revenue need far greater depth and focus on value to be effective. Menu planning is weak, so this category gets a D. The focus needs to be more on balanced revenue over across multiple menu items. Chosen methods to determine profit-maximizing quantity FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX SD D N A SA FORMCHECKBOX

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