Feedback on New Business Proposal: Case Studies

1092 Words Jan 9th, 2018 4 Pages
Comments
Identification of market structure FORMCHECKBOX FORMCHECKBOX
Yes No
The Mini's Restaurant chain is an innovative market concept and addresses and urgent need in America, where 1/3 of all citizen are obese. The market structure is well-defined and communicated from a competitive landscape perspective as well.
Assumptions regarding market structure and elasticity FORMCHECKBOX FORMCHECKBOX
Yes No
Marginal Cost and Revenues well defined and the dynamics of pricing are initially defined well; the assumptions regarding elasticity are consistently applied, yet greater depth into variation of supply chain costs is needed to ensure a more complete view of elasticity and its variation over time.
To what degree do you agree or disagree with the items below?
SD=Strongly Disagree
D=Disagree
N=Neutral
A=Agree
SA=Strongly Agree
Justification included?
Comments
Chosen method to increase revenue FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
SD D N A SA FORMCHECKBOX FORMCHECKBOX
Yes No
The methods of producing revenue need far greater depth and focus on value to be effective. Menu planning is weak, so this category gets a D. The focus needs to be more on balanced revenue over across multiple menu items.
Chosen methods to determine profit-maximizing quantity FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
SD D N A SA FORMCHECKBOX…

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