Feminism : A New Wave Of Feminism

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The 1960s saw the emergence of a new wave of feminism also known as the Women’s Liberation Movement that continued on throughout the 1970s. This movement involved advocacy, demonstrations and consciousness-raising by a large number of groups, all of whom had somewhat differing views on the feminist ideology. The two predominate theories that surfaced during this time was liberal feminism and radical feminism. Radical feminism sought to destroy the patriarchal system and viewed direct confrontation as the only methodology that would be effective. Conversely, liberal feminism was more reserved and focused more on equalising the sexes. However, the common factor that was shared between all interpretations of feminism was the want and need to create social change that would subsequently free women from the societal expectations and structure. “In order to make change, it’s often necessary to put idealism in the most understandable context… for many people that context is popular culture that’s consumed as entertainment.” Popular culture provided a platform to create this change and for these ideas to be expressed to masses of people in a format that they could understand. As a result, the Women’s Liberation Movement had a significant impact on the mainstream media of the time. However, attempts were made by aspects of popular culture to both provide support as well as trying to hinder the progress of the movement.

The novel ‘The Feminine Mystique’ (Betty Friedan, 1963) is
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