Feminism And The Counterculture Movement

Women of the 1950’s through the 1960’s are ridden with male oppression and self-esteem issues. The book Revolutionary Road by Richard Yates and an episode of Mad Men titled The Shoot have a lot in common. The differences and similarities between the leading women in both of these stories from the 1950’s show that times are different today. The women of the 1950’s had a dream for the future and their dream has finally become a reality for American women. From Mad Men, Betty Draper’s dream of becoming a model and in Revolutionary Road, April Wheeler’s dream of traveling the world are actual realities for women today. Their dreams show similarities, differences and the “American Dream” that every woman has.

They were born in great numbers and as a result became the most powerful group of consumers. Advertisers soon set the guidelines to what material commercial products every girl needed to obtain her status in society. Women’s roles on television gradually changed from perfect housewives to mystical genies and witches with power, but somehow they always subdued their power to please their men. In the background women were fighting for equal rights and equal pay, but the media portrayed these protests as isolated events and acts of extremists. The newscasts attempted to label feminists as women who protested against being exploited and “looked at” by exploiting themselves and secretly wanted men’s attention by these protests. Television did respond by developing a new “tougher” woman, but made her success dependent on her attractiveness and sexuality. The media’s simultaneous promotion and containment of the women’s movement left the young women of the seventies exposed to what Douglas refers to as social schizophrenia (9). Feminist were now rejecting cosmetics and other marketed ploys that contributed to the oppression of women, leaving industries that were primarily focused on women’s “needs” struggling to address this while maintaining their market. Mass media encouraged and exploited commercial androgyny with unisex fashions and Madison Avenue promoted a new “natural look” that was anything but natural. This look promoted a Lolita image that

During, the 1960s and 70s American Feminist Movement, women had begun to protest for the same human rights as men. The main areas of protest in The United States of America were Boston, Los Angeles, and New York City. There were many ways to protest, including writing, art, and organizations. There were many writers who wrote about feminism during this time, some include Betty Friedan, Robin Morgan, and Kate Millett. Art also encouraged feminism, specifically the paintings by Judy Chicago and Miriam Schapiro. There were many feminist groups that protested for equal rights, some of which were The National Black Feminist Organization, The National Organization For Women, Bread and Roses, and The Chicago Women's Liberation Union. In the 1960s and 70s,

Without this cultural and social change to society in the 1950’s and 60’s, a woman’s world today would be very different than what we currently know it as.

In the 1960’s, women had been placed in stereotypical roles for years. But women were tired of these roles and were done with being complacent. They felt like something was missing in their lives, and they desired something more. The typical American

The current counterculture and social upheavals of the civil rights movement and the Vietnam war caused this new feminism to emerge, signaling the beginning of a transforming era in women’s history (TWE, 607). Women were tired of living in a man’s world where they

Early feminism was typically focused only on white women, likely because racism was still extremely prominent at the time feminism began emerging. It was not until Kimberlé Crenshaw introduced the term “intersectionality” in 1989 that feminism started to look at oppressed group’s needs (Nash, 2008, 2). Intersectionality is a way of thinking that acknowledges that when a person has identities that belong to more than one oppressed group, it impacts their quality of life more negatively. In this paper, I will argue that intersectionality is important in the discussion of feminist theories and activism because it ensures that feminism is for all women, not just a select group of them. Intersectionality has changed the way the feminist movement handles the overlapping of different identities, which has helped feminist theorists understand the experiences of women of colour much more clearly. While intersectionality has a very important role in the conversation and practice of feminism, there are certainly critiques of the concept that should be brought up. These critiques, however, can offer a way to improve the study of intersectionality.

Underlying the feminism movement of the 1960s and 1970s was the “white racist ideology.” The women’s movement of the 1960s was in fact the white women’s movement. It was an opportunity for white feminists to raise their voices, but they only spoke about the plight of the white woman and excluded themselves from the collective group of women across all races and social standings. White women assumed that their experience was the experience of all women. When black women proclaimed that the movement was focused on the oppression of white women, the white feminists asserted “common oppression” and retorted with “oppression cannot be measured.” Ironically, feminists in the 1960s compared their oppression to the oppression of African Americans as

The rise of counterculture in the 1960s was caused in large part by the Civil Rights Movement, the Vietnam War, military conscription, and the teenagers of affluent middle-class parents. The teenagers of those families wanted more than anything else to experience life to its fullest, before it was too late. The irony was that “ behaviors by counterculture youth were and are an easy target for criticism, especially on the part of those eager to belittle the decade’s significance ( Morgan; 170). There were two waves of the counterculture (hippie) movement; the first dealt with the shock of JFK’s assassination, government aid to Vietnam, the student sit-ins and the militant stance of the Black Panthers. All of which caused a weariness to hippie-dome

The feminist movement of the 1960’s focused solely on the improvement and well- being of women. The idea of Feminism is a critical theory as it is an analytical examination of social conditions and what tools could be utilized to proactively improve these conditions. Overcoming the consistent barriers women had to endure during this era remains prevalent and continues to have psychological effects. In order to strengthen one’s mindset regarding feminism, we must first refer back and understand the intellectual history of the women’s movement and examine areas of how counseling can assist with overcoming these impediments. The Feminist philosophy is the philosophical dimension of intellectual feminism. Many philosophers understand their intellectual history and the history of the women's movement in terms of three "waves."

During the period after World War II, there was a shift in the role of women from the private sphere to the public sphere. Namely, at the turn of the 1960s, the concept of the nuclear family was becoming less of the norm as many women began to fight more and more for their rights and the way in which they were to be portrayed. For many years, women have been made to believe that they must follow certain expectations such to fit into the “American ideal” of what the role of a woman should be. For example, according to the Redstockings, contests like Miss America perpetuate the idea that women must be “inoffensive, bland, [and] apolitical” and that “conformity is the key…to success in our society.” The sentiment expressed in the quotation,

“were forced out of their wartime occupations and into the domesticity of the new American nuclear family, many women felt disenfranchised. Furthermore, the 1950s are often identified as the pinnacle of gender inequality as women were denigrated and portrayed as ‘stupid, submissive, purely domestic creatures’” (George, 2013).

In her essay she relates the rise of feminist consciousness in the 1960s to numerous changes in American society, especially the rise of other protest movements. Echols said, “On September 7, 1968, the sixties came to that most apple-pie of American institutions, the Miss America Pageant” (Echols, 308). The reason she said this was because one hundred women’s liberation activists descended upon Atlantic City to protest the pageant’s promotion of physical attractiveness as the primary measure of women’s worth. From there, the protestors set up a “Freedom Trash Can” and filled it with high-heeled shoes, bras, girdles, hair curlers, false eyelashes, typing books, and representative copies of Cosmopolitan, Playboy, and Ladies Home Journal. They wanted to burn the contents but couldn’t because of the laws for bonfires on the boardwalk. Also, word had been leaked to the press that there would be a symbolic bra-burning. However, there were no bras burnt that day. But the image of the bra-burning, militant feminists remains part of our popular mythology about the women’s liberation movement. The Miss America demonstration represents an important moment in the history of the sixties as well as the women’s movement (Echols, 309-310).

After women won the right to vote, the second wave of feminism began in the 1960s and continued on to the 90’s. This wave was highly associated with the anti-war and civil rights movement and the movement started growing conscious to a variety of minority groups all over the world. Out of three waves, the second wave’s voice was increasingly radical and theoretical as sexuality and reproductive rights were dominant issues. Protest began in Atlantic City in 1968 and 1969 against the Miss America Pageant. Many activists thought it to be a degrading “cattle parade” that reduced women to only objects produced by the patriarchy. Along with fighting against sexism in cartoons and politics, second wave feminists found their voice among other movements such as Civil Rights and the Anti-War movement. While the first wave was fought by middle class white women, the second wave invited and incorporated women of color and developing nations demonstrating that race, class, and gender oppression were all related and seeking sisterhood and solidarity (Rampton).

Both the thirties and the sixties saw entertainment become ever more popular. This is probably because people were under so much stress from the wars that they needed something to lighten the mood. In the thirties, people bought board games and parlor games, in the sixties theatre and musicals were all the rage. Monopoly came out in the thirties and sold millions in one week. In the thirties economics was the focus of politics, while in the sixties it was civil rights and women’s rights. Although the women’s movement is said to have really begun in 1848, the second wave of the women’s movement occurred in the sixties. With the encouragement of the director of the Women’s Bureau of the Department of Labor, Esther Peterson, President