Fendi Essay

Secondly we found out Primark makes a good choice about location. Almost each branch store locates in the high street. From the diagram which we have researched, it could be concluded that location is also one of the most important factors which motivate customers to purchase and make Primark successful. percent of customers would like to consider the location of garment stores when they go shopping. Convenience and easiness are the expectations during each time customer’s purchase. Few customers are willing to spend extra time going to a remote place merely for the purpose of buying clothes. Furthermore, Primark is sensible; it hardly locate the

This advertising campaign is for Autumn Winter 2009/10 for Prada and Gucci for the footwear collection. In both the advertising campaign both the brand focused only on the product. Gucci’s products are very shiny and glamorous which represents very urban, beautiful, young and chic look. Where as Prada shoes are inspired by Trojan helmet/headgear which gives very stylish and cool look and more focus on product detailing.

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

Accordingly, taste in sunglasses changed direction suddenly to more of a fun flights of fancy, with a rainbow of colours and bizarre shapes to choose from. Peculiar plastics alongside wicker lace and glitter were being added to the designs. How did these styles come about and looked the way they did and why were these made more a fashion statement?

Sunglasses offer you not only a way to accessorize, but they also provide serious health benefits. Whether you're looking for a great pair of sunglasses or you're looking for a new surfboard, please contact us today and we'll be happy to help you find what you

Find a stylish pair of sunglasses in Walmer Bridge for The Spectacle Factory. It is important to choose a pair not only for the way they look, but for how well they will protect your eyes from the sun’s harsh glare. Wearing sunglasses plays a vital role in protecting your eyes. It is recommended that you wear a pair of sunglasses every time you go outside. The sun gives off UV radiation that you can neither see nor feel. As the UV rays can damage your eyes, you will need to check the sunglasses you want to buy block 100% of UVA and UVB rays. If they don’t, no matter how stylish they look, don’t buy them. Too much UV light can cause cataracts in your eyes. It can also destroy the retina. It makes good sense to purchase your sunglasses from

This stylish and elegant ladies shoe made by Christian Louboutin shoe designers is one of the best gift shoes one can

Most of her glasses have unusual shapes like square, cat eyes, and oversize. Most of her collections are very different from what you see everyday. Since she has such a unique look she is a big competitor in the eyewear

Kate Spade, founded by Kate Spade and Andy Spade on January 1993, is an American fashion design corporation for clothing, handbags, jewelry, and other accessories. Currently, the organization had been in a competition with Coach Inc. and Michael Kors since its establishment. However, Kate Spade demonstrated the key elements of critical thinking necessary to turn risk into opportunities, which ultimately resulted in organizational success in the fashion industry.

Linda Farrow was originally a fashion designer. Breaking the glass ceiling in the 1970’s, Farrow was one of the first to launch an exclusive eyewear collection. In farrows designs, she used unique and original shapes and colors. The unique designs that Farrow’s collection included in the 1970’s, are now some of the classic shapes of sunglasses today. The brand took a 20 year break and was brought back to life by Farrow’s son Simon Jablon. Simon was cleaning out a warehouse that belonged to his mother and found a box full of sunglasses. The company was originally named Linda Farrow Vintage because of the vintage frames that farrow used in her designs. It was later changed to Linda Farrow so it could expand beyond vintage inspired sunglasses.

Gucci is a luxury brand made in Florence, Italy in 1921 by Guccio Gucci. These luxury brands consist of fashion and leather goods. The company first started out as a family business. It was Gucci and his two sons who expanded the business and opened it as a company. The first store was opened in Rome and opened in 1938. The second store was opened in Milan and opened in 1951. In the beginning, most of the company’s customers were horseback riders, which is how the company came up with its signature logo. Gucci has become more innovational over the years with their products. Gucci is known for their handbags, women’s and men’s shoes, dress shirts, wallets, belts, fragrances, briefcases and accessories. Today, Gucci operates in about 550 stores and in over more than 30 countries.

The eyewear industry is a tough industry to break into with the giant of Luxottica that has been dominating the competition and it has constantly been looming over it in recent years eager to buy up any threatening competitor that emerges. This section of the paper examines the eyewear industry in terms of consumers, competitions, market/submarket and the existing marketing environment along with highlighting any existing trends.

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues

According to Gucci Official Site United States (2016), Gucci is a progressive, innovative, and influential brand aimed at reinventing fashion in the 21st century. Their products are romantic, contemporary, and eccentric that portray the finest Italian dexterity. Gucci’s products are known for their premium looks along with their best quality. Hoang (2016) mentioned that, Gucci reflects its premium brand value by maintaining a ‘perfect balance’ between the brand’s status as a leading fashion company and its Italian heritage. Gucci’s values and brand identity can be described in three phrases: Italian craftsmanship, creativity, and quality. According to Wendlandt (2016), the brand has been

Product diversity- Gucci has a strong diversification in its product lines which includes watches, bags, clothes, footwear, accessories and these are easily available to the customers.