Ferraro 's Market : A Local Italian Market

I give this restaurant extremely high marks for producing a quality product.” Another bonus is that the restaurant is very popular, meaning the food is in high demand. Therefore the food that is already out doesn’t have time to get old and stale. But consumers don’t just want great tasting food in any amount; they want enough to fill them up until the time comes for their next meal.

Life in Italy in the 1930’s caused difficulty to some Italians during that time period. During the 1930’s a large number of Italians who had opposed the fascist rule of Benito Mussolini arrived in the United States. After the news spread in Italy about the bombing of Pearl Harbour almost all Italians supported the war against Benito Mussolini. At this point, Italy was slowly becoming under the Nazi rule, the significance of a woman’s role in Italy was emphasised as they were expected to accept the fascist ideology. Girls were expected to get married and conceive lots of children. Many young women in Italy felt the pressures of politics that were dominated by men and felt that women’s rights were disappearing

The first disappointment she encounters is the quality of the dog foods. Hodgman expected to open packages filled with real meat, as advertisers relentlessly remind buyers of a dog’s love for real meat. The Gaines burger could neither be described as poor beef, rich beef or even beef at all. It couldn’t be fried and did not have that “real beef smell”. Ann describes it as being very malleable, “something you could make at home if you had a Play-DOH Fun Factory.” (107). The Kal Kan pedigree meals were also amiss. Ann’s words to describe these are lumpy, purple, stringy and veiny.

In Nightingale Square, a small run down ‘mom & pop’ grocery store, a newly updated/built Downtown Store. I noticed many vehicles parked on the streets and residents walking the streets.

The product is Italian food served buffet style, in an all-you-can-eat format, with a salad bar, pizza, several different types of pasta with three or four types of sauces, soup, desserts, and a self-serve soda bar. The restaurant is also

The economic boundaries for the southern part of Oklahoma City can run the gambit from residents below poverty level to those that would be considered to be upper-class in their monetary value. There are neighborhoods that many would not feel comfortable after dark because there has been a rise in crime to those areas. The zoning of these homes are single story, quarter acre lots that are approximately one thousand to fifteen hundred square feet. These impoverished areas have small, older homes that are two to three bedroom homes that are unkempt and, at times, are cockroach infested. The houses are built closely side by side and do not have much open space throughout the neighborhood. Most of these homes show signs of decay related to the amount of repairs that need to be made to the home. Many of the residents are renting and cannot afford to make the necessary repairs or have landlords that are unwilling to comply with the safety of their occupants. The stores in the south part of Oklahoma City are ones that cater to a lower income, such as, Payday loans, Buy For Less, Ross, Payless shoes, Wal Mart, etc.

Company records point out fresh meat, poultry, and seafood to be among the items people in Centralia spend the most money on. This representative 14.32% average plus the fact that meat quality is the second most important determinant of store choice can be seen as an attractive opportunity for Hi-Value executives to improve the quality of their butcher in order to attract more customers. Another opportunity for Hi-Value is to modernize their store to make it more attractive and easier for customers to maneuver around to make their shopping experience better. It may not be a bad idea as well to offer a greater variety of bakery choices along with fresher produce.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

Out of the seven continents in the world, Italy; The seventy second largest nation in the world is located in Europe. Italy is a boot-shaped country that covers 294,149 square kilometers of land and 7,200 square kilometers of water, totaling 301,340 square kilometers and is apart of the eastern Hemisphere and located in Southern Europe. Located in the Mediterranean Sea is where this Peninsula lies and is surrounded by rolling hills, valleys, along with Alps and Apennine Mountains. Italy is accompanied by Croatia, San Marino, Slovenia, Vatican, Austria, Switzerland and France (Where is Italy). Not to mention Italy is home to some of the largest active Volcanoes in Europe.

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

“Hi, welcome to CiCi’s!” This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. This warm welcome is just one of the many things that CiCi’s does to exceed the customer service expectations that come with a buffet style restaurant. With competition lurking, and the economy pinching, great customer service has become a premium. This is why CiCi’s focuses so much on the customer’s wants and needs. The mission statement

5. Offering fresh and prepared food. Prepared food and fresh offerings have become increasingly demanded within the marketplace, and providing them can be highly profitable for firms, considering that sales for these products are growing at three times that of center store categories. Furthermore, the perishables department and prepared foods offer significantly higher profit margins than standard center-aisle offerings and also lead to improved consumer perception of the store in general.

* High quality products with the best raw materials (naturally raised beef, pork and chicken)

To owner, Rocky Aoki and his team, their understanding on consumer patterns became their advantage; the consumer’s distrust of exotic food and their enjoyment of eating in exotic surroundings, and the customer’s interest in watching their food cooked. Though unique, this system allows the business for greater control on the flow and options given to the customer.

Result: a more consolidated meat industry comprising of companies with sophisticated manufacturing and marketing skills, stronger financial positions, and a focus on building value added brands and market share. The race was thus on for new ideas and promotional support to achieve industry leadership. If Om was to remain on top as one of the leading brands, then investments would be needed on promotion and advertisement as well as in research and development. There was a dire need to align the products with consumer trends and satisfy the target audience’s want for products that were faster and easier to use.