Ferrero Rocher Marketing Strategy

The package of the Reese’s cup is ethical. The packages’ simple design with bright orange wrapping catches your eye. Reese’s Cup in brown letters make you taste the chocolate with just looking at it. The slim package definitely stands out in the candy isle. I find there are very few people who like chocolate and peanut butter, that don’t like them combined. It’s a magical combination, as I’m typing this I feel the smooth and creamy peanut butter mixed in with the milky and sweet chocolate running down my throat.

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

Haigh’s Chocolates represent their luxury brand by offering a premium product at store locations in heritage listed or architecturally significant buildings in CBDs which are having good quality interiors and

| According to the text, market segmentation is defined as identifying groups of consumers based on their common needs.Answer

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

Imagine being a young child walking into a chocolate museum where chocolate lines the walls, you can create your own one of a kind candy bar, thousands of different types of chocolates, and chocolate bars line the walls.

While chocolates are one of this country’s specialties it’s not the only one. Other areas of specialty already realized and being readily utilized by the Swiss are the

3. To become established as the national retailer of choice for chocolate connoisseurs within the next 3 years.

The possibilities for product differentiation are numerous in that there are many different ways to make chocolate, many different items to add to chocolate, and many different ways to use chocolate. Having so many different options to market chocolate could present an open door for competitors, creating their own niche to draw customers. A large number of products to choose from could also make it difficult for Roger’s to draw customers to its own products, decreasing their profit potentials.

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications

As every customer has unique needs and expectations towards certain products, the ultimate goal of market segmentation is to organize customers into groups which allows targeting of customers with similar needs of and response to the products. The key is to minimize differentiation within each segment

For instance, there exists market for Novelty Candies and Private Label Candies. Equally, the availability of partnership, Franchising and Licensing can be of great help to The Cherry Lady Company which is still expanding

The plain chocolate, mint, and orange truffles were wrapped in gold wrappers, the lime tequila truffles were wrapped in green wrappers, and the espresso truffles were wrapped in red wrappers in order for the customer to recognize that this truffle was extra spicy and hot. Personally, I believe the packaging of the truffles is not fully understandable because red does denote something hot, while the other flavors wrappers don’t fully translate to being hot and spicy. The truffles were also available in gift boxes, drawstring muslin bags, a collectible tin, and also in a plastic bag if the customer chose to purchase the truffles on the Cowgirl Chocolates website. Personally, I do not believe that consumers will readily accept this product because the general market of consumers will more than likely purchase sweet, milky chocolates over hot and spicy chocolates. The purchase of Cowgirl Chocolates fully depends on whether the consumer likes the taste rather than attractive packaging and different experience.

Market segmentation was to dividing a market into distinct groups of buyers with different needs, charactistics or behaviour who might require separate products or marketing mixes, the company will first

‘Market segmentation represents an effort to identify and catergorise groups of customers and countries according to common characteristics’ (Keegan and Green 2016, p.228). For any business, it is crucial that they segment their market accordingly or they will risk forgoing sales opportunities. Fahy and Jobber (2015) identify the objective of market segmentation as distinguishing groups of customers with similar requirements so