Fictitious Company Business Plan

2501 Words Dec 17th, 2007 11 Pages
Pan Pacific Marketing Consultants

Business Plan

Contents

Executive Summary ………………………………………………… 3
Objectives …………………………..……………………………….. 3
Mission ………………………………….…………………………….3
Critical Success Factors ……………………………………………. 4
Internal Factors ………………………..……………………………. 4
External (Business Environment) Factors ………….…………….. 4
Company Summary ………………...………………………………. 5
Services …...…………………………………………………………. 5
Competitive Comparison ……………………………………..……. 5
Sales Literature ………………………..……………………………. 6
Sourcing …………………………………………………..…………. 6
Market Analysis Summary …….…………………………………… 6
Market Segmentation ………………………………………………. 6
Target Market Segmentation Strategy……………………………. 6
Competition and Buying Patterns ……………………….………… 7
Strategy and
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Being a market intelligence services provider, business and market development consulting services provider, and business and sales representative, Pan Pacific Marketing Consultants demonstrates a successful approach in converting its reputation into an excellent brand to ensure the conversion of its clients ' knowledge into their intellectual property, thus creating value for its clients.
2. Excellence in fulfilling the promise. Clients do not buy features, they buy benefits. To realize a benefit, a claim must be made and proof presented. This company has had success on claim after claim.
3. Developing visibility to generate new business leads. Participation by the company in online business affiliations with reputable global players of e-business technology is a necessity. Two of these players are Palo Alto Software and B2BToday.com. Strategic relationships must also be made with companies, government institutions, regional (provincial) government offices, and NGOs, as well as with individual customers.
4. High-quality service and customer satisfaction. Everything the company sells is guaranteed; therefore, the services have to do what the customers want, and do it well. Long-term customer satisfaction is critical to the survival of the company.
5. Create multiple opportunities from a single line of expertise. Pan Pacific Marketing Consultants is able to leverage from a single pool of

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