Fight Club Consumerism Analysis

The issue at the heart of the David Fincher film, Fight Club, is not that of man’s rebellion against a society of “men raised by women”. This is a film that outwardly exhibits itself as promoting the resurrection of the ‘ultra-male’, surreptitiously holding women accountable for the decay of manhood. However, the underlying truth of the film is not of resisting the force of destruction that is ‘woman’, or of resisting the corruption of manhood at her hand, but of penetrating the apathy needed to survive in an environment ruled by commercial desire, not need. In reality, Fight Club is a careful examination, through parody, of what it means to be a man; carefully examining the role of women in a society busy rushing towards sexual

Perhaps it is a case of minority influence, when a few influence the many. Tyler and the Narrator have held the same viewpoint for a while now, months even, that they do not care about clever art or Swedish furniture, and they are comfortable admitting that they have scars from fighting. With this unwavering view, others start to take notice, and even begin to respect their ideology. They join fight club to become loyal members. After a while, Tyler decides that they have to expand or “move out of the basement,” and hence creates Project Mayhem.

Quentin Tarantino’s films are always controversial, and Pulp Fiction is no exception. The film depicts graphic violence and overt drug usage, while shying away from politically correct language. The film’s controversial topics such as racial stereotypes, has led some critics to hail the movie as racist; however, the movie denies many of these stereotypes, portraying character and character relationships as not exclusive to their stereotype. Furthermore, the movie mocks many of societies stereotypes, and it is not afraid to address, or not to address, uncomfortable racial topics. Thus, Pulp Fiction challenges racial barriers.

This movie is a great example of social groups, leadership, culture, norms, society, nature and nurture, and social lives. This movie represents how the American culture chooses our social class in society. Some sociologists believed that lifestyle choices are an important influence on our social class position (Giddens, 209). Our class position is the way we dress, where we eat, where we sleep, and how we relax (Giddens,

The workers are under so much pressure and are expected to work and give so much that they don’t even want to skip a day of work because they don’t want to be seen “slacking” and be behind and earn nothing, as Lyddie once thought, because she used to fear going out sick and falling behind in her production and having her pay drop (stated on page 100). They are given breaks that are not nearly as long as they should be, and they are so void of energy that they can’t do things that are actually enjoyable for them (such as Lyddie not reading her book). The factories are too worried about getting more work done and profiting that they don’t pay attention to the workers’ needs. Plus, for the amount of time that they work and how much stuff they get done, they don’t get paid nearly as much as they

Basically, the worker is just one small piece of the puzzle. The labor works for the wages and they often cannot afford the products that they have helped

In Fight Club, there are multitudes of examples of the culture industry and its effects on the masses. As an audience, it can be seen from two different perspectives; the first is in terms of the Narrator and the second is through Tyler Durden, a second personality of the narrator who suffers from mental illness. The narrator lives an empty life and tries to find meaning or purpose through the IKEA catalogue while decorating his home. In turn, Tyler is the exact opposite he doesn’t answer to anybody, he does what he wants, when he wants and doesn’t let anything or anyone stop him. Evidently this is the version of himself that the narrator wants to be, as he lives vicariously through Tyler, which he is unaware is his own imagination for the

Mcdonalds, the latest style, or some random toiletries, it doesn't matter what it is we’ve all bought some pointless nonsense at some point. I’s that our American dream? To mindlessly spend money on junk we don’t need to satisfy urges we don’t want? That is our unknown narrator’s plight in the grotesque satire that is the masterpiece of Fight Club. First, what is Satire? It’s much more than a scene from Snl, it is a story driven joke meant to push in an idea in a comical way. But fight club is just a misogynistic tale about a whole bunch of man-children terrorists beating eachother up just because they lost themselves somewhere along the path. No, Fight Club is so much more than that. Fight Club is a satire about The pointless spending surrounding American economy, about social expectations and the way everyone else thinks you should be, It’s also a satire on healthy social relationships and a distorted view of brotherhood.

This results in some workers losing their jobs. The majority of these workers will be those who are the least productive.

The culture that exists around the fight club is founded on principles of brotherhood, loyalty, and secrecy.  These attitudes are stressed through the concept of group norms, where all members are to abandon their individualistic ideals to conform to the society

Written in 1996, Fight Club expresses the issues of its time with Palahniuk using a Marxist lens to express the evils of capitalist society in relation to loss of identity in a society built on achieving relative gains with those at the top benefiting at the expense of those at the bottom. The 1990s was a decade of excess , where people became fixated on consumerism, which, characterised the period as one of social disconnection, recklessness and greed , destroying moral values and widening the gap between classes, as financially the “top 1% were worth as much as the combined worth of the bottom 90%” . Through homodiegetic narration, Palahniuk voices his frustrations of the struggle of an individual against repression from a capitalist society through the persistence of consumerism.

Analysis of the Themes in Fight Club It is easy to understand how and why many who view Fight Club (Fincher, 1999) would argue that is in essence a critique of post modern consumer culture within America or indeed the western world. After all we are faced with Character(s) Jack (Edward Norton) who seems to gain no cultural sustenance from the world in which he inhabits. More over it seems to do him harm in the form of insomnia.

Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent

Belittled by their absent fathers, broken homes, and a feminine-centered society, the men in Fight Club present an incisive notion of the lives of modern

Fight Club is a unique film that has many different interpretations consisting of consumerist culture, social norms, and gender roles. However, this film goes deeper and expresses a Marxist ideology throughout; challenging the ruling upper-class and a materialist society. The unnamed narrator, played by Ed Norton, represents the materialist society; whereas Tyler Durden, played by Brad Pitt, represents the person challenging the controlling upper-class. Karl Marx believed that the capitalist system took advantage of workers, arguing that the interests of the upper-class class conflicted with that of the common worker. Marx and Durden share the same views about the upper-class oppressing the materialist, common worker. By interpreting Fight Club through a Marist lens, the viewer is able to realize the negative effects a capitalist society has on the common worker by seeing the unnamed narrator’s unfulfilled and material driven life in contrast to the fulfilling life of Durden who challenges the upper-class. The unnamed narrator initially fuels the upper-class dominated society through his materialistic and consumeristic tendencies; however, through the formation of his alter ego—Durden—the unnamed narrator realizes the detriment he is causing to himself and society. He then follows the guide of Durden’s and Marx’s views and rectifies his lifestyle by no longer being reliant on materials. Also by forming fight club, which provides an outlet, for himself and the common worker,