Essay on Fight Club and Our Consumer Identity

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Fight Club and Our Consumer Identity

The narrator in the film Fight Club is questioned about his devastated condo and declares, "That condo was my life, okay? I loved every stick of furniture in that place. That was not just a bunch of stuff that got destroyed, that was me!" This attitude of defining self-identity through a consumer culture has become institutionalized in the American society. The film Fight Club addresses the excessive consumerism as a sign of emotional emptiness and as a form of self-distinction. While the title suggests that it is just another cliché action movie, it is not so shallow or narrowly focused. It instead provides the viewer with a provocative view on American society and it raises valid questions about
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Together, they end up creating the underground fight club that becomes wildly popular with blue-collar workers. Shirt-less men beat each other into bloody messes every Saturday night in the basement of a bar. As the movie progresses, this underground club becomes more of a renegade resistance group that causes mayhem to corporate America. While Tyler is leading his cult to more mischief and mayhem, Jack thinks it has gotten out of hand. Fight club has spread across the country and Tyler’s next mission is to blow up all the major credit companies to erase everyone’s credit thus leveling the "economic playing field." Jack, in an attempt to stop him, chases Tyler around the country but it always appears that he has just missed Tyler. Jack slowly comes to the conclusion that he himself and Tyler are the same person. While Jack thought he was sleeping, in reality his schizophrenic other half was working Tyler’s jobs, making soap and trying to blow Americas materialistic views to pieces. Jack is able to destroy his alter ego by over coming Tyler’s influence and shooting himself through the cheek; however, he is not able to stop Tyler’s explosions. The last scene shows the buildings collapsing while Jack and Marla are kissing.

Fight Club challenges the typical American consumer identity by creating two contradicting characters. Jack starts out as a consumer defining his life by possessions, while Tyler lives his life on his own terms. One of the better

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