Fight For The Last Slice

Since the early 20th century the environmentalism movement has migrated from the struggles of consumers versus producers, or saving the planet as a whole as shown by Donald Worster in Nature’s Economy to a more socio-economic view based on urban growth and industrial health. Robert Gottlieb’s book Forcing the Spring: The Transformation of the American Environmental Movement argues that as society goes so too does the environmental movement. As the emphasis on working environments and commercial goods we buy including food changes so too does the environmental movements. It did not matter whether it was large politically prominent environmental organizations such as the Sierra Club or the Audubon Societies or any other numbers of local grassroots

Companies are using environmentalism as a straw man for overconsumption. Coming straight out of writer Amy Westervelt’s article, “Can Recycling Be Bad for the Environment?”, Westervelt clearly sees through this ploy of emotional appeal, stating “American consumers

However, just by reading the title of the article, one can feel an emotional connection to Ben and Jerry’s, especially if one is an activist in the field of environmentalism. “Sometimes lofty environmentalism is a cover for crude politics.”(Will) Judging by this quote, one can understand that this article is in fact against environmentalism. The author is targeting environmentalism as a waste of energy and effort. "So every time he digs into his Cherry Garcia, the conscientious environmentalist should visualize (in addition to world peace) a pile of grain, water, farm chemicals, and energy inputs much bigger than his ice cream bowl on one side of the table, and, on the other side of the table, a mound of manure eight times the size of his bowl, plus a balloon of methane that would barely fit under the dining room table."(Will) Here we see the parallel to the title of the article and what it has to do with the problems in environmentalism. The article itself can be considered satirical in that it makes fun of the environmentalist perspective, this can elicit emotion in the reader and can be called an emotional appeal. The tone can be considered humorous as well to the reader who shares the same view about environmentalism as the

The environment is among some of the top issues to be looked upon by the human population in the world today. Sustainability is a word often times used when speaking of this subject. This is a concept represented in the articles “Sustainability” by Christian R. Weisser and “Attention Whole Foods Shoppers” by Robert Paarlberg. Each author addresses the issue in different ways; one giving examples of this issue and the other clearly defining it. Each author is writing to spread awareness of this issue. As overlapping topics, each article has similarities and differences to the other.

Corporate reconstruction of green – in the 1990’s we saw the reconstruction of the term “green” by corporations as they flooded the airwaves

The rise of green products and the want of consumers to become more environmentally friendly has been increasing. In 10 Green Marketing Milestones, the reading mentioned how the “rise of the Toyota Prius: It may not have saved the world, but at 1 million cumulative vehicle sales the Prius became the predominant fuel-efficient hybrid vehicle” (Neff 2). This is an example of how companies are actually wanting to go green in order to make more profit and rise above their competitors. Going off the Prius example, it was also mentioned how Hummer cars, which use an excess amount of fuel, sales have plummeted. This was because this model no longer appealed to the consumers and General Motor’s had to discontinue the model and even went bankrupt. This sale tactic works and is so successful because the consumer’s mindset have evolved to seek things that are better for the environment. Many would prefer Toyota over General Motor because of their company’s reputation with being green. Although this might not work for all companies, but for some, they have become more successful than their competitors by going green and so, convincing more and more to

As more and more people are aware of environmental problems which our human being are facing, most people nowadays do shopping with some degree of morality in mind, taking social or environmental issues into consideration as they select from a range of product or services. Therefore, the concept of

She reviews the history of environmental progress. In the 1980s there was political movements and changes in environmental activism. However, with the emergence of neoliberal capitalism, there has been an escalation in environmental destruction (increase in greenhouse gas emissions). The first part of the book, she critiques free market fundamentalism, conservative politics and climate change denial, corporate opposition to regulation, the conflict between international trade agreements and renewable energy, the global outsourcing

As we have seen an increase in awareness around sustainability and climate change, with the help of Al Gore’s Inconvenient Truth documentary in 2006, we see organizations moving towards mitigating the effects of climate change in various ways (Al Gore, n.d). As this corporate social responsibility has become more prevalent, organizations are now pushing their green agenda by publishing sustainability reports, doing mass marketing and implementing sustainable business practices to portray the image that they too are working towards protecting the earth’s natural environment all the while focusing on their underlying goal of selling their products and

Regardless of what one thinks about American consumerism or our high levels of production, it is a fact that we live in a throw-away society. What that means is that we produce a lot, throw away a lot, and most things are planned to become obsolete within a few years. Recently, there has been an unprecedented effort to correct these negatives habits of our society, seeing as they can’t last forever. This effort, aptly called sustainability, is one of the most grandiose undertakings in American society today. Universities, corporations, households, and everything in-between, are all striving towards sustainability, but what actually is it? According to the United States Environmental Protection Agency, “To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations” (EPA). With such a broad definition, there are plenty of critics and skeptics that say that such a proposition is too idealistic and therefore impossible. In fact, I agree with that faction and acknowledge that with such a loose definition, it will never be truly possible to be sustainable. However, my rebuttal, as it seems natural to say, is that nearly everything we do or strive for in America is, in a way, too idealistic. From that, I assert that we need to make a deliberate effort, as both consumers and producers, to work towards sustainability to move away from our throw-away tendencies.

Consumerism often causes people to identify with a product or brand on a personal level. Certain products have come to represent different levels of society, with swankier products like muscle cars indicating high class and such products as generic “store brand” shampoo indicating low class. People feel that they have relationships with their favorite brands and products and define themselves by what they buy and own. The mass production of cheap products uses precious fossil fuels at an alarming rate. This has an obvious negative impact on the environment.

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

The economy today runs on an antiquated ritual of exploiting, plundering, devastation, and manipulation of land for material wealth, profiting the wealthy and condemning the poor. This mindset is no more sophisticated than feudalism, a system so bad it had to be outlawed along with witchcraft. The idea that exploitation of land is justified has brought plastics to the ocean and leveled rainforests. Large corporations have grown larger by manufacturing and production, depleting the planet’s resources in the process. Now, companies must make a combined effort to put the environment first, before profit. Because of their harmful practices, consumers have the right to know where products come from, how they’re made, and the impact on the environment. Furthermore, it is the responsibility of the large corporations to change their harmful practices, to make strides towards ending climate change and use clean, sustainable methods.

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.

In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague. Of all the aspects concerning green marketing, one thing is clear: our planet still has a long