Fiji Water And Corporate Social Responsibility Essay

This report assesses the potential internalisation of Vitel Water’s prill beads into either the Vanuatu or Kiribati markets. Clean drinking water is scarce in both nations but they offer different advantages and risks. The purpose of this report is to assess the best market fit for the product.

Many of people have not realized that the creation of bottled water affects our environment. The production of water bottles requires a large amount of water plus the water that is needed to fill the bottle. Considering there is a shortage of water in several places, water should be better handled and not wasted on plastic bottle making. Of the eighty million single serve bottles of water consumed daily, thirty million ends up in landfills (Soechtig, 2009 qtd. in “Bottled Water: The Risks to Our Health, Our

Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as, if adopting the framework of corporate social responsibility would yield positive improvements for those organisations.

Author Michael I. Niman is a professor of journalism at Buffalo State College. In his article “Bottled Insanity," Niman claims that the rage for imported bottled water is unnecessary. Niman argues that people in America are “mad” for Fiji Water because they are “being sold a fantasy. A moment in Fiji. A taste of Fiji”. The author describes how this craze for “designer water” is negatively effecting our environment. According to the Niman, to transport a bottle of water from Fiji to Western New York State requires packing the water into cardboard boxes made from rain forest trees, loading the bottles onto trucks that require gasoline that are driven to a cargo ships powered by fossil fuels, which are then shipped to The United States, and again loaded onto trains and trucks and transported all across the country, then from the warehouses the bottles are delivered everywhere you buy Fiji Water. The author supports his claim that this infatuation of “designer water” is “bottled insanity” by informing the reader that this process “threatens the very existence of the tropical paradise” because of how it is negatively effecting Fiji including the island’s “chronic water shortage”. In continuation, Niman brings up the fact that where he lives, in Western New York State he is fairly close to both the great lakes and Adirondack mountain aquifers. In addition, the author reveals that his region already has “some of the best water on the planet”. Overall, according to Niman the

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

Tom Standage’s essay “Bad to the Last Drop first appeared in the New York Times” (pages 662-664) on the first of August, 2005. In his essay, Standage argues that we, as a society, should do away with bottled water. He justifies his stance with several points including the shear monetary cost to the consumer, the lack of any nutritional benefit in bottled water, and even his results in a “water tasting”, a parody of a wine tasting which he partook in with the help of a few of his friends. By far, one of Tom’s strongest points, though, is the plight of impoverished nations around the world and their lack of clean water. One can almost feel his contempt for the seeming hypocrisy of first-world countries and their rejection of their perfectly adequate tap water, especially in the face of such global need. He demonizes the “illogical enthusiasm” with which wealthy nations turn up their noses at tap water. But in the midst of his tirade, he makes sure to pardon developing countries as bottled water is often times the cleanest water available to them. As his final point, Standage concludes that the most reasonable thing for the populace of developed nations to do, in light of the deficiency of water in other countries, is to cease consumption of bottled water and send that money to water charities instead.

“One of the biggest challenges facing the bottled water industry is how to respond to the environmental claims levelled against it” (Grocer). Every time someone throws a bottle away, they have taken up more space in a landfill for the next four hundred fifty to one thousand years. Besides the long decomposition rate, water bottles are the cause of several more environmental issues. Overfilling landfills, health hazards caused by refilling, and the economic stresses due to the constant and inconvenient repurchasing are just a few of the negatives water bottles have on us. These plastic pollutants are doing more harm to both the environment and their users than good.

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

FIJI Water also started the campaign “carbon negative”, which claims that they are going to reduce the levels of carbon dioxide released on the products and everything related to their products. “Fiji says it will account for the carbon footprint throughout the entire lifecycle of its

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should

Life springs up around water sources. It is no coincidence that some of the greatest civilizations have been build need fertile bodies of water. Known life relies on water to sustain that life. So it is no surprise when a debate arose in 2013 around comments made by Nestlé Chairman Peter Brabeck regarding privatization of water and the fundamental human right to survive from dehydration and illness from non-portal water consumption. Although the context of Brabeck’s comment was taken out of context, issues surrounding the access companies like Nestlé have been given to bottle their water when people do not have access to clean water and droughts are threatening crop production. Adding a price tag is not the answer. The market, both these companies and their consumers have a major role to play in the management of water; a role that requires a change in mindset of privilege many citizen of the United States, and other countries that do not see the direct effects that serious clean water issue have on people that do not have it.

Arnold, E 2006, ‘Bottled water drains natural resources’, Earth Policy Institute, 1 April , viewed 22 Octobe

“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has the power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, & Ferrell, (2011). It was not until local officials

There are now several concepts of CSR and its definition, along with the meaning across corporations. In my opinion, and according with our textbook in page 11. CSR is about a particular set of business and strategies that deal with social issues. In addition, we can clearly perceive that CSRs application along corporations has increase in the past decade due to the several local, and international regulations in order to enforce business to act responsible.

* Who are the main Stakeholders of beverage companies such as Coca cola and nestle in this case? How would you prioritize their stake and how legitimate are the different stakes?