Fil-A And Chipotle's Theory Of Naturalistic Observation

Restaurants and cuisines are seen all over the world today . We knew that we wanted to create something different from your average mexican restaurant by doing so this concluded in the idea of extending our business not only in the united states but around the world .

Using our smart cell phones during social occasionally hurts the discussion. "In a 2015 Study by the Pew Research Center, 89 percent of cellphone owners said they had used their phone doing the last social gathering they attended" In the essay "Stop Googling. Let's Talk" by Sherry Turkle. The "rule of three" is followed by young people to get instant gratification if the conversation is in abeyance. These young people look to other means of communication from the people you are socializing within the room. Being immediately recognized is becoming a problem and reducing the interaction to question, think and challenge each other in healthy dialog;

Where and when did you observe the behaviors? Who made the observations? On 1/28/16, En-Lei observed inside of Chipotle. On 1/29/16 and 1/30/16, Matt observed across the street from Chipotle. On 2/1/16, Dana observed from a window across from Chipotle in the lobby of the Huntington Hall. On 2/2/16, John observed across the street from Chipotle. What behavior categories did you observe? How did you define each behavior category? We observed the outwardly happiness or unhappiness of individuals leaving Chipotle during lunch hours. We defined outwardly happiness as the smiling of each individual leaving Chipotle and unhappiness as the lack of a smile. When and how did you make observations? We used the frequency method of observation during lunchtime

Technological advances during the last fifty years of human history have given billions of people instant access to unprecedented communication methods. Individuals are no longer limited to letter writing and sending telegrams to convey a verbal message. E-mails, text messaging, video chat, instant messenger, and various social media outlets are all platforms for human communication in the modern world. One of the most significant communication devices to surface from the technological serge is the cellular telephone. Every individual with a cell phone has the ability to call any person, place, or agency at anytime as long as the individual is within the service provider's coverage area. The prevalence of cell phone owners has increased the use of cell phones in public places, such as schools, restaurants, and theaters, and their use in public is associated with both positive and negative implications. Some argue cell phones should be banned from public places because they are a social distraction, inhibit the user from being able to focus properly, and can cause safety concerns by interfering with airplanes and hospital equipment. Despite the negative impacts associated with cell phone use in public places, cell phones must be allowed in public for safety reasons, emergency scenarios, and to support the individual's right to personal freedom.

Especially in the food industry, the buyers always had and always will have a very high power because of all of the variety the market can offer. A surprising thing about Chipotle customers is that their loyalty is based on how the food taste but as I mention before, consumers in generally want to change their food habit regularly, so it is not normal in this industry that a person eats more than three times a week in the same restaurant, that is why buyers here with

The first time I entered a Chipotle was back in 8th grade; it was the day where Chipotle would leave an everlasting impression on me. The first time I visited Chipotle was during a school field trip for Spanish class, I had no idea what Chipotle was. Chipotle was something that was completely foreign to me, I’ve never heard of it, let alone stepped inside it. I was one of the last ones to step inside, the whole place was filled with screaming, hungry, middle schoolers, the atmosphere must of been overwhelming and intense for the workers. I had no idea how the whole ordering process worked, I just stood there cluelessly staring up at the menu and overwhelmed by the choices that could be made. I was more use to “Can I get a number one?” instead of the whole “Can I get brown rice, black beans, and so on.” I probably took the longest to order having no experience unlike the rest of my classmates who's probably been here for the 100th time

Cold steel tiling and off-kilter pop music overwhelmed the scene at which is I was presented with a moral dilemma. A man with a black t-shirt and hat asked the question that, to this day, I can’t find the perfect answer to: White or brown rice? How could I choose? One of my greatest moral dilemmas is deciding between getting rice that tastes better, or the rice that gives me a false sense of being nutritionally responsible. How could anyone be just a brown rice person or just a white rice person? Upon reflection on my experience at Chipotle, as well as many other “this or that” scenarios, I came to a conclusion: There are two types of people in the world: those who believe that a person can usually be categorized into one of two groups, and

Chipotle, which is still hurting from food safety scares last year. Chipotle is adding four new people to its board as the burrito chain tries to turn its business around. Matthew Paull, a former chief financial officer at burger chain McDonald’s Corp, is on Pershing advisory board.The picks were made in agreement with activist investor Bill Ackman, whose firm Pershing Square is Chipotle's biggest shareholder. The company is in the midst of improving its customer service , a move it hopes will help it win back people.

In 2001 Chipotle adopted the slogan “food with integrity” to describe its approach to sourcing and preparing ingredients (Merkel and Russell, 2017). Chipotle states: Ensuring that all of our fresh ingredients are as safe as possible is a serious effort. Not only do we need to work closely with our suppliers to ensure that the ingredients we buy are safe, but we also need to make sure that once those ingredients reach our restaurants, they are handled and prepared in the safest way possible. Chipotle’s CFO said: “We like the local program, we think it’s important, but with what’s just happened we have to make sure food safety is absolutely our highest priority. If it’s testing and safety versus taking a step backward on local, we would do that

There is a big difference between rumors and actual facts. Rumors are usually negative publicity with false statements. And facts are something that actual happened and there are reliable sources that can prove it. Businesses usually don’t get hurt by rumors/negative publicity, because we all know that it might not be true. However, when we hear negative facts about business, it is when business lose customers and profit.

Carina: The talk between the Chipotle workers was mainly on a professional, task-oriented level, whereas the teenagers communicated on a personal level. Both types of talk are good per se, but the personal level goes a bit deeper than the professional problem-solving talk. While problem-solving talk can build professional relationships and encourage trust, encounter talk is more likely to increase a feeling of belonging and rapport.

Parker Chilliers’ studies showed that more people use their phones during a dinner date with their family, or their date to avoid awkwardness, or to avoid talking to them at dinner (Chilliers ). However, people have been concerned with teenagers and cell phones, they want to make sure they have a life outside there phone. Some teenagers would rather stay inside then go outside. One study shows seventy two percent of kids ages 12-17 are getting phones( ). Today younger kids are getting a phone, this is a concern that they won’t have a social life outside of their phone.

Steve Ells is the founder and CEO of Chipotle. Steve is a trained chef and opened his first Chipotle store in 1993 at a former Dolly Madison ice cream store in Denver, Colorado. His goal was to serve high quality, delicious food quickly and in a “fast-casual” setting (Ells).

Chipotle’s “Back to the Start” advertisement captures the sentiments of the audience by depicting Chipotle’s competitors’ practices as unethical. In both “Back to the Start” and the “Scarecrow” advertisements, Chipotle attempts to align itself with society’s growing belief that humane agriculture is better. Chipotle’s advertisements present their practices to be ethical, which sets its products apart from its competition. However, Chipotle’s message employs the same sentimental appeals and logical fallacies that are effective in their competitors’ advertisements.

For my observation, I went to the Buckland Hills Mall in Manchester, Connecticut. I sat a table located to the left of the Forever 21, inside the main entrance by the Panera. At the eight table positioned in a semi-circle across from the escalators, I sat at the table at the far right end. This gave me an open view of shoppers going up and down the escalators and shoppers walking through the mall, as this table was located at a busy intersection which a person must walk through to get from one end of the mall to the other. In addition, shoppers coming in through the main entrance had to walk by me to enter the mall, allowing me to also observe those shoppers. I observe all shoppers walking through the mall, and I divided my observations by male and female. For my operational definition of using a cellphone, it included holding a cellphone in their hand and looking down at