Film Analysis Of Pantene Commercial

African American women's health, hair politics, and physical activities. Studies show that African American women tend to pay more attention to their hair instead of their health issues. Researches came up with a theoretical argument to figure out why hair matter for some women. They discover that hair presents a barrier to exercise in that the time and economic restrictions involved in maintaining a hairstyle post exercise for physical activity as prohibitive. This study provides some perception about the relationship between hair and health for African American women and suggests that extra attention is justified to address views about beauty ideals and hairstyles as a barrier to exercise (Versey, 2014, p. 2015)

As stated above, African-American women have been subjected to measure themselves against white women. White women are viewed, in this society and since the beginning of the concept of race, as the epitome of beauty. Logically, African-American women attempt to emulate the white standard. This creates an inferiority complex, because the epitome of beauty is white woman, than any other race can be deemed as inferior; this deteriorates African-American women’s self-worth. To remedy worthlessness, many body modification techniques have been made to fully mimic white women in terms of beauty. This emulation still is being done and it is continuous, because of the psychological ‘white fantasization .

The author of “The Black Beauty Myth” Sirena Riley has encountered multiple experiences concerning body image throughout her life. At a young age, she started to feel the pressure to have a perfect body. The struggle of making herself perfect ultimately lead to eating disorders for instance, bulimia and compulsive exercising. In her journey from a young age to her college years she has learned better ways to deal with negative body image through therapy. In her article, she states “I was in three body image and eating disorder groups with other young women on my campus. I was always the only black woman.” (Riley 2002, 229) This quote supports her belief that black women have body image issues but are not open to seeking help or expressing

There has been a notable amount of conversation on the internet on the rebirth of the natural hair movement. Cherise Luter (2014) states that despite afros and the natural hair movement not being a new concept (i.e. the Black Power Movement), it has gone under what she calls a “refreshing change”. Furthermore, what used to be “I’m black and I’m proud”, has been replaced with “I’m me and I’m proud” (Luter 2016). So, what is the natural hair movement? It is defined as a movement where black women decide to not conform to the social norms of chemically altering their hair and wearing it in its natural, kinky, or curled state (Joignot 2015). The movement could also be considered as an outlet for black women to display their racial and cultural pride or to articulate their “political position (Brown 2014:297). However, simply the terminology “movement” is something that should be shocking to many. There is a great amount of historical context behind the continuous influence Eurocentric beauty ideals have had on black women for centuries. According to Nadia Brown (2014), Black natural hair throughout history has proven to be recognized as “either unintended or intended personal and political statements” (298). the beauty standard in Western society which praises European hair textures, has influenced many black women to be critical of other black women who choose to chemically straighten their hair, accusing them of being subservient to the dominant and pervasive racist

Black women’s exclusion from the Eurocentric beauty standards as a conscious effort to suppress the sociopolitical and economic power of black women, fat black women in particular, reveals a greater truth of the role of beauty in society. Beauty is the most overlooked symbol and source of power and is perhaps the most consequential and dangerous, because of its profound political, social, and economic implications. Because beauty is power, both as a manifestation and a source of power, the creation and maintenance of Eurocentric beauty standards, which continue to exclude fat black women, function as a means to keep this subset of citizens from achieving advancing in any of these areas. Beauty has the power to include and exclude, not just within the confines of beauty, but in broader society as well. For example, one’s physical appearance can have a profound effect on who chooses to interact with them. A person more conventionally attractive, according to Eurocentric beauty

If a black woman had dark skin she would resemble a man, therefore making her ugly in society’s standards. This pressures black women to constantly be "compatible with the white female standard of beauty" (Ashe 580) in order to be socially accepted in society. Intuitively black women understood that in order to be considered desirable, the less black they had to look. This unfortunate perception of beauty stems from a long pattern of "sociohistorical racial injustices" (Bealer 312) towards darker skinned African Americans. Maria Racine states in her review that since slavery black people who approximated closer to whites were sexually sought after by black slave men and white plantation owners and were considered to live a somewhat "easy coexistence" because of their appearance (Racine 283). Since it’s start, colorism laid the pathway of racial prejudice towards dark skinned individuals. The result of treating dark African Americans as subhuman beings led to the altering of the black psyche by creating a "pervasive hierarchy" of beauty that black woman constantly combated or were forced to accept. (Bealer 312).

In the context of physical appearance, black woman are only featured with body parts- mainly their “large, rotund behind” (Perry 137). The presentation of the face is mainly limited to white or lighter-complexioned women. The highest idealization of women is one that possesses a “‘high-status’ face combined with a highly sexualized body read by the viewer as the body of a poor or working-class woman” (Perry 137). Perry further substantiates her claim by stating that “women are created or valued by how many fantasy elements have been pieced together in their bodies” (137). She debunks the opposition arguing that the bodies of black women are appreciated by pointing out that only a minority of black women have such attributes, and those without are pressured and struggle to achieve such proportions.

Chris Rock’s documentary, Good Hair, investigates the notion of what good hair is. Dominant society views good hair as straight or essentially caucasian hair. This is not only problematic to the self-esteem and confidence of black women, but it can also cause black women to appropriate Asian culture. Black women unfortunately take advantage of Asian culture in search of what society believes is good hair. Many black women wear weaves in order to align to what society believes is good hair. However, when they buy this hair, they do not realize what Asians go through. Likewise, Asians who give up their hair do not know where or who this hair will be going to. Thus, this desire for good hair further perpetuates the lack of understanding that black

The attitudes and arguments towards and against black hair in “Balm” by Lonnae O’Neal Parker and “My First Conk” by Malcolm X are contingent because they express two distinct views on black hair. Malcolm X pleads that manipulation of our hair by straightening or covering by wig is self- degradation. While Parker believes that the time she spent doing her daughters hair is translated to the love she has for them. This time not only assures the girls that they have a loving mother, it assures Parker that she could send them out into a world that would appreciate them because they had someone who put time (love) into the girls. Parker is aware of the scary truth that our worth by outside world is one dimensional and fuel by aesthetics. Both Lonnae O’Neal Parker and Malcolm X have analyze the importance of hair in the black community. Parker praises the “black hair ritual” while Malcolm criticizes it. Even though their topics differ, both essays share the act of taming natural hair, and the motifs of love and pain

The researcher interview with African American women with natural hair and examination of social media. The researchers explain that in the natural hair community a curl texture is more attractive than kinky hair texture and lengthier hair more desirable than short hair; also having manageable hair is dynamic to African American women’s effective performances of Black femininity. This research expands the discourse in African American Studies that theorizes the experiences of African American women with natural hair compared to those of African American women with relaxed hair such as perms (Howard, 2015, p.

Since the early 1900s, Black women have had a fascination with their hair. More explicitly, they have had a fascination with straightening their hair. The need to be accepted by the majority class has caused them to do so. Though the image of straight hair as being better than coarse hair still hasn’t left the Black community, there has been a surge of non straight hairstyles since the nineteen sixties. Wearing more natural hairstyles, which ironically enough include ‘weaves’ and ‘hair extensions’ has been considered to be more empowered and more enlightened. However, this image comes with a price, and though it appears the ‘natural’ hairstyle movement has advanced Black women, it has actually set

Could she get him away? Would he fall for that long, wavy beautiful hair? Why take chances?” The language employed in the Hi-Ja hair advertisement was intended to provoke shame among African American women and instill fear of competition from more glossy haired, beautiful women. Advertisers intentionally employed this technique to convince anxious female readers that they needed to buy more beauty products in order to keep their men happy and faithful. Additionally, when describing the Hi-Ja hair cream, the advertisers were careful to include that the product was white in color. The advertiser’s decision to include this seemingly insignificant detail painfully reveals the racialized nature of early twentieth-century African American beauty culture and advertising. African American beauty advertisements overwhelmingly correlated lighter skin and straightened hair “with femininity, beauty, and romantic

Over the course of the years, society has taught black girls that the darker their skin tone is, the uglier they are which triggered them to do their best to meet Eurocentric beauty standards such as having light skin, slim nose and straight hair.

Throughout many decades, African American women have been able to set their own standards of beauty. Lonnae Parker, a writer for The Washington Post, states in her article Black women heavier and happier with their bodies than white women, poll finds, that “Freed from that high-powered media gaze, generations of black women have fashioned their own definitions of beauty with major assists from literature, music, and help from their friends” (Parker, 2012). The importance of this quote is that they were getting help from their culture, the music and literature is essentially the culture that helped them to define their own standards of beauty. By being isolated

“Beauty Whitewashed: How white Ideals Exclude Women of Color”, by Lindsay Kite, opens the unknown door to the inequality of black women. Lindsay Kite brings to light the Media portrayal of all women, especially the negative portrayal of black women by giving an unreachable standard. The standards set by the Media, under represents women of color, sets white women as a standard, change colored women to look white, and prefer black women that