Film, By Max Horkheimer And Theodor Adorno

John Berger, in his non-fiction work, “Ways of Seeing” (1972), asserts that art is a representation of history and it has been manipulated by the ruling class for control of the lower-class. Berger supports his assertion by showing examples of historical paintings that were commissioned by the higher-class to show favor towards them instead of the true representation of history, thus “A person or a class which is cut off from its own past is far less free to choose and to act as a people or class than one that has been able to situate itself in history” (Berger 33). His purpose is to make his reader aware of the manipulation that has been done to the lower-class viewer on what has been taken away from them in order to control the populist to deter rebellion. In the Wachoski siblings film, The Matrix (1999) centers around the concept that one’s reality may be distorted from what is real. The Matrix is about the human race living in a artificial reality ignorant of their true existence and their oppression by the machines. John Berger asserts in “Ways of Seeing” that art is a representation of history and it has been manipulated by the ruling class for control of the lower-class, in the film the Matrix, the agents of the matrix are controlling society by manipulation of the innocent, they exercises control by mystification similar to Berger’s assessment of the art historian.

In Jean-Louis Comolli and Jean Narboni’s essay “Cinema/Ideology/Criticism,” they put forward the central argument that film is a commercial product in the capitalist system and therefore also the unconscious instrument of the dominant ideology which produces it. In opposition to the classic film theory that applauds camera as an impartial device to reproduce reality, they argue that what the camera reproduces is merely a refraction of the prevailing ideology. Therefore, the primary and political task for filmmakers is to disrupt this replication of the world as self-evident and the function of film criticism is to identify and evaluate that politics. Comolli and Narboni then suggest seven categories of films confronting ideology in different ways, among which the second category resists the prevailing ideology on two levels. Films of this group not only overtly deal with political contents in order to “attack their ideological assimilation” (Comolli and Narboni 483), but also achieve their goal through breaking down the conventional way of depicting reality.

I argue that authors and producers often attempt to impose their own set of cultural and political ideologies on its audience through a certain depiction of right and wrong. In this manner, works of fiction might influence, perhaps even alter, the ideologies of the audience.[3] Accordingly, analyzing the depiction of ideologies in media content can serve as a basis for further research on if and how producers intend to influence their audience.

Although the best reasons for “going to the movies” are to be entertained and eat popcorn, understanding a film is actually quite complex. Movies are not only a reflection of life, they also have the capability of shaping our norms, values, attitudes, and perception of life. Through the media of film, one can find stories of practically anything imaginable and some things unimaginable. Movie-makers use their art to entertain, to promote political agendas, to educate, and to present life as it is, was, or could be. They can present truth, truth as they interpret it, or simply ignore truth altogether. A movie can be a work of fiction, non-fiction, or anything in-between. A film is an artist’s interpretation. What one takes away from a film depends upon how one interprets what has been seen and heard. Understanding film is indeed difficult.

“The biggest mistake we have made is to consider that films are primarily a form of entertainment. The film is the greatest medium since the invention of movable type for exchanging ideas and information, and it is no more at its best in light entertainment than literature is at its best in the light novel.” - Orson Welles

Movies are constantly created by producers and writers to convey a particular meaning to their audience they are reaching out too. The meaning can be interpreted in several ways. For example, one can understand the meaning that was intended by the creators, or it could be an individual’s own understanding of a storyline in the movie. As a movie can be viewed through different perspectives, a dominant male named Louis Althusser created the theory of Interpellation and the Role of ISAs and RSAs to help further understand movies. Althusser’s theory explains that people in power will remain in power and others will be controlled by those in power (Hartt-Fournier, Lecture 2). Furthermore, the role of ISA, known as the Ideological State

Soviet Montage is a movement driven by “Marxist [politics]” and an “economic philosophy” developed in Soviet Russia at the time of revolution. Lenin himself considered film, as an art form as the “most influential of all arts” as it not only entertained but could be used to “[mould] and reinforce values.”( Mast, G. & Kawin, B. F.) Sergei Eisenstein, himself a Marxist, is no exception to this and not only are his films are full of political propaganda, but he is also considered “the greatest master of montage.” .”( Mast, G. & Kawin, B. F.) His film October, called Ten Days That Shook The World in the Western world at the time and butchered due to its content, has always been considered problematic for audiences and critics alike and the standard critique of the film soon became “The Film as a whole is difficult and incoherent.” (Sperbur) Although if analysed properly, you can see that it has powerful political and social messages to convey and comprises of film form that Eisenstein himself called “intellectual film.”

The film, Radical Evil, by Stefan Ruzowitzky, argues that there is genocidal potential in each of us. Personal responsibility is not lost, but rather shown through the courage to step out or the willingness to conform. Radical Evil attempts to explain conformity through a series of psychological tests such as the Milgram Experiment and the Asch Conformity Test. Through psychologists, sociologists, historians, and primary sources, the film suggests that everyone is capable of murder or genocide given the right environment such as military orders or the atmosphere of war. Essentially, the perpetrator becomes the victim of their own psyche and circumstances. However, allowing the Einsatzgruppen, or any other Nazi affiliated group, to assume

“The Culture Industry: Enlightenment as Mass Deception” by Theodor Adorno and Max Horkheimer is a pivotal article in history that changed the way in which many communications scholars viewed media. Both authors were members of the Frankfurt School, a school of thought which looked further into Karl Marx’s theories about capitalism and the issues of mass production. Published in 1944, Adorno and Horkheimer revealed their beliefs that the media, much like the economy, is becoming mass produced, and is therefore turning people in society into media-consuming robots. Industrialization created work lives for people in which they would work on only one part of a larger machine. As a result, they felt less involved in the completion of the project as a whole, and therefore felt less pride in their jobs and their lives in general. Instead, these people turned to media and pop culture so that they would feel more fulfillment within their lives. Adorno and Horkheimer believed that these people had a reduced capacity for original thought because media is now force feeding them the ideas of what they can think and feel. This essay will prove that although Adorno and Horkeimer’s points were justified through the eyes of authors George Lipsitz, Lev Manovich, and Susan J. Douglas, there are still exceptions to their theories that they do not account for.

Cultural studies are influenced by the “Marxist interpretation of society,” but according to, “Stuart Hall believed that mass media has highlighted those people that are already in positions of power” and the media has exploited the poor keeping them powerless. “Hall says that he describes mass media as the dominance that maintain

According to Theodor W. Adorno in The Culture Industry: Enlightenment as Mass Deception, the culture industry is the entertainment business. “The whole world is made to pass through the filter of the culture industry” (1113). While people are consuming products from the entertainment manufacturers “with alertness even when the customer is distraught,” real life is not becoming indistinguishable from the movies (1113). The majority of consumers are able to distinguish products from the entertainment manufacturers such as movies, TV shows, radio and books from reality.

The notion that film functions rhetorically is hardly novel, and, indeed, there is a long tradition of film criticism within rhetorical studies.5 Historically, the rhetorical criticism of film has tended to focus on the representational aspects of cinema, attending to how films compel audiences at a cognitive rather than corporeal level. But more recently, scholars in an array of fields (Kennedy, 2000; MacDougall, 2006; Massumi, 2002; Shaviro, 1993; Sobchack, 1995, 2004) have begun to consider how cinema appeals directly to the senses, how it sways viewers somatically as well as symbolically. Attention to the body corresponds closely to the affective (re)turn in rhetorical studies,6 for conceptualizing rhetoric as embodied necessarily “reflects a merger of reason and emotion” (McKerrow, 1998, p. 322; see also Johnson, 2007). Rhetorical

Media publications are a great expression of human trends and ideas. Weather movies or music, they all have a societal impact and at least allude to trends of sociology theorists. This is abundantly true in the film V for vendetta. There is a preexisting novel which also made an impact in that culture and it followed the same trends, but the film is being used because of its greater relevance to the modern era of America. The film depicts a post-apocalyptic world that has symbolism and story lines that run with modern events. These depictions can be more readily understood within the scope of Max Weber’s sociological insight and theory more specifically about his understanding on the modern world and it bureaucratization.

In 1944, Theodor Adorno and Max Horkheimer, members of the Frankfurt School who fled from the Nazi Germany to the USA, were publishing their seminal essay ‘The Culture Industry: Enlightenment as Mass Deception’. Political critique, their thesis about the ideological domination of capitalism on cultural production is one that persists today and is regularly renewed (Mukerji & Schudson, 1991). Yet, since the first half of the twentieth century, evolutions have occurred within the ‘Culture Industry’, and while the theory – focusing primarily on the music and cinema industries – is still applicable to some features of contemporary ‘cultural industries’ (Hesmondhalgh, 2007), these changes require a contemporary reconsideration of it.

The BBFC has commissioned me to undertake research as part of a project to ascertain to what degree films can be regarded as powerful within contemporary society. In this assignment, I will comprehensively explain the relationship between audiences and films with well explained examples. I refer to the different sectors relating to the topic that include the following: