Filmore Case 1

REI is building a database warehouse which stores past and current information, so they can better relate to their customers. By capturing and analyzing the buying habits of their consumers, REI is able to market their products specifically to the consumer’s needs. REI also is able to provide the consumer with information about their interests regarding places consumers can go to in the area they live.

When Ruth Cummings was made the branch manager, she was told to make the store one of the best in the system. He failed to share the vision of where the organization is going and how Ruth can contribute as an individual.

Organizational structure. Need for expanding size of executive management team and adding new corporate layers in the corporation.

• Should an organization add capacity? • How should an organization react to a new competitor? • Should an organization enter/exit a

2. Evaluate Gordon Biersch's organizational alternatives to realize its growth ambitions. Recommend a course to follow?

2. What options are available to you? How does each of these options serve your personal interests, those of investors and those of employees?

Arising question regarding the company’s ability to move on the innovation and growing without Jobs on their side. “What happens to a modern company whose innovations and inspirations are so closely tied to the vision of one leader when

The Video Case Assignment: Chapter 5 talks about TREK, a company that makes bicycles that was founded in 1976. The mission statement of TREK is “We create products we love. We want everyone to love riding bikes. We foster environments of creativity and innovation where the industry’s greatest thinkers can grow ideas into world-changing products that make us proud—products we ourselves love to use. We build for good, among friends, with integrity. We take care of our customers. We want our relationships to last if our bikes, so you can count on us to take care of you and do what’s right. We stand behind our bikes, and the people who ride them.” (Trek Bikes, n.d) Three of the marketing concepts that TREK is using is the Organizational buying

The new proposed plan will involve the closure of 50 under performing stores this means that redundancies will take place. This potentially could be very bad for the business resulting in industrial action as 75% of their workforce belongs to an employee group. The potential industrial action could damage the businesses reputation and therefore damage sales and the future potential of hiring high quality staff which could again lead to problems with quality and a decrease in sales .Due to the company changing its human resource management strategy to hard approach instead of its soft approach could lead to problems for the business. The new hard human resource strategy could de-motivate employees as they feel a lack of responsibility ,have low job security and they feel undervalued therefore this could lead to a drop in

3. Hire a few more software engineer talents to strengthen RLK’s long-term in-house capabilities and transfer a few of his R&D leaders to

* Separate the Board of Directors from the Company’s management and let the General Manger and Assistant General Manager run the business in the most profitable way possible.

2. Hire a management team to replace or train existing employees about the individual departments so that all business is handled in a professional manor and stay organized.

1. The balance of the structure in Malard Manufacturing is very flat and horizontal, and basically has very little vertical structure at all. Julie Crandell who is the executive vice president, likes to keep very tight control among the organisation in which she controls. Julie demands that department managers check with her before any significant decision are made or changed, by doing this Julie has made her span of control too big for her to handle in the due time she has to complete it by, it's become very difficult for Julie as she has to deal with new inexperienced department managers, who are becoming uncommunicative and frustrated with each other.

Promotion, training, above-average pay, a generous store bonus system, and the personal well-being are good approach for a company which wants to enlarge the

Evaluate pros and cons of each alternative and suggest a course of action to your CEO.