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4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

My recommendation is for the company to stay focused on its main competitive advantage of supplying a

The need for water in all of society is of the upmost importance in order for humankind to survive. The United States Geological Survey (USGS) states that the Earth’s surface is made up of about 70% water and only 3.5% of the water is fresh water suitable to consume (Perlman, 2013). In order to have the resource of water that society needs, companies such as the Trinity River Authority (TRA) are formed in different communities around the globe. Water supply and reclamation companies range in size and structure from public to privately owned and run.

The main issue is that their clients have moved away from the old vertical manufacturing structure (i.e. acquiring the upstream/downstream components of the value

Q3. Do you agree with Mr. Clarkson’s estimation of the company loan requirements? How much will he need to finance the expected expansion in sales to $ 5.5 Mil. In 1996 and to take all trade discounts?

2. What do the results say about how firms in this industry can deliver strong financial returns in different ways?

Product Innovation – Innovation of new products had failed many times and MTI has lost reputation with Wall Street. This process had been placed on the backburner and when the CEO came on board there were only six products in the pipeline. Therefore, to be successful in the future, MTI needs to invest more in R&D and focus on delivering new products.

3. Defining the firms marketing scope – basing it on customer satisfaction; comparisons to competitors; and maintaining strategy development

Return on assets has declined from 19 % to 14 % in six years. The decreasing efficiency is mainly attributed to international operations. High employee satisfaction scores, both domestically and internationally, indicates a highly motivated work force. Turnover rate of 25 % is pointing in a different direction. Training and internal recruitment provides good environment for learning, innovation and growth.

Profitability ratios decreasing from 2005 to 2006 although the sales has increased substantially and the net income as well but not in the same percentage of increase due to the high reliance on debt as the interest expense increased as mentioned before.

Significant investments have been made by MF&L that arguably are capable of satisfying the future demands of the growing company. Multiple platforms were integrated to form a solution that addressed many of the issues faced in the early 2000’s. Their

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

General Issue: which segments should the company target? How should the company and its products be positioned?

Our choices led to a constant increase in net income over the three years. Short term debt increase by approximately 100% percent but steadily reduced over the next three years. We were happy with the positive growth of the company and the fact that we were able to pay off most of the initial short term funding required by the increase in working capital requirement. Overall the current situation of the company in 2018 is good, although the total value created is less than 20% of that created in phase 1. From this we learned that the value of the firm can be significantly increased more through a reduction in working capital requirement than through increasing the firm’s sales and net income.