Fin 370 - Virtual Organization Strategy Paper

Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also

Kudler Fine Foods is a gourmet establishment. The first store was opened in 1998 and was such a success that many more will be opening. This gourmet shop was created in the vision the owner was searching for: a place where gourmet foods can be purchased at an affordable price. Kudler Fine Foods employs many employees. These employees have rights that must be adhered to.

Kudler Fine Foods has no direct competition with other gourmet grocery stores in their current locations. Kathy chose the locations for this reason and for their accessibility to KFF’s target high income consumers. KFF has been emphasizing direct mail promotions to high income zip codes, word-of-mouth advertising via satisfied customers, and personal sales promotions both in-store and at various community events.

As you collect the information for Assignment 1 and Assignment 2, remember that in Assignment 3 you must prepare a presentation for your Chief Executive Officer.

Being the monopoly can have some advantages and some disadvantages. The advantage is being the only store in the San Diego area that sells imported items is a plus. This allows Kudler to profit and grow with being the only international grocery store. So many people enjoy the imported products when they visit other countries but are not able to get this product again. This allows the tourist to enjoy foods they are use to eating at home when they visit. The only disadvantage is people having to travel to the San Diego area to get what they need. Kudler Fine Foods can really miss out if they don't expand. Kudler could be in trouble if they

Kudler Fine Foods is a local retailer of gourmet foods and ingredients. Through three store-front locations Kudler offers premium products to the local market and regional chefs or restaurants. Since their inception, Kudler Fine Foods has strived to provide the very best customer experience through quality products at reasonable prices and

Kudler Fine Foods has several issues that can be analyzed and broken down regarding how the problem started. From finding the root of the problem, the gourmet market now has several issues to debate. The issues, with clearly stated situations above, can be directed into positive goals with a problem-solving approach for each. These goals are all attainable to move the company forward in a positive tier for financial success.

The founder of Kudler Fine Foods is Kathy Kudler; she brings knowledge from a previous career as a vice president of marketing. As Kathy relieved her stress by gourmet cooking, she found it hard to find all ingredients in one place. Kathy recognizing a need for an upscale gourmet store in La Jolla, CA, she sought financing with a business plan in hand, and opened

“Kudler Fine Foods was established in 1998 when Kathy Kudler fulfilled her vision of establishing her own gourmet food store. The La Jolla store continues to grow while the Del Mar store has been having some difficulties. The store in Encinitas has just opened, but sales seem brisk.” (Apollo, 2011, Strategic Plan, p. 3) The owner works 7 days a week and performs many jobs from purchasing to stocking shelves. Kudler Fine Foods sees itself outside of competition.

In the current retail food industry there are numerous competitors fighting for the same dollar. It is important for each company to identify their target market, identify their competitors, and then build their marketing plan. The information below will detail Kudler Fine Foods marketing strategy which includes expanding its services, improving its efficiency of operations, and increasing the customer purchase cycle. The paper will also discuss areas where Kudler Fine Foods needs to further their market research.

Kudler Fine Foods is a gourmet specialty grocery store, and has three locations in three upscale San Diego, Ca. Kathy Kudler is a gourmet cook and saw the need to open a shop for consumers to shop for ingredients for her dishes. With years of the corporate America, Kathy Kudler turned her passion into a very lucrative business. As a result, Kudler Fine Foods was founded in 1998.

Forecasts for continued organizational growth combined with a higher than industry turnover rate approaching 20% have necessitated the need to increase recruiting, consider internal transfers, and creation of a talent strategy succession plan.

Arbitrage. In economics and finance, arbitrage is the practice of taking advantage of a price difference between two or more markets: striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices. In this case, there is an opportunity for arbitrage. One arbitrage transaction that could be utilized would be a buy / sell transaction. An investor could liquidate his holdings of Royal Dutch and

One of the most anticipated outcomes of globalization is the strengthening of the global bonds and expansion of the operations of the organizations across multiple channels. Electronic media on the other hand has facilitated the efficient networking across the globe, the successful emergence of virtual organizations have proved the reality of the fact that the telecommunication and the penetration of transnational are becoming an inevitable part of the contemporary business organizations. Amazon has proved itself as a successful virtual organization on account of the technological advancements and cross border facilitations. Amazon is in successful operations since 1995 when it shipped the order of its first book.

As the entire human race has crossed the threshold of twenty-first century, it has revolutionized numerous facets in the world of commerce. The progressions and developments have not only been witnessed in the economic, political, environmental and social sectors but the industrial segment has also come under its radical and deep impacts. This industrial boom as well as intensified globalization has resulted in universal trade that has emerged a need for the businesses to broaden and expand their functions to an international platform (Brunsson 2008).