Final Essay

Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The

HTC faces stiff competition with Apple and Samsung. Apple’s iPhone is considered as the benchmark of the industry and operators such as Spring is willing to pay $15.5 billion dollars to Apple just to have the right to sell iPhone. These demonstrates the popularity and the strength of iPhone. Furthermore, Apple’s iOS has much higher number of application downloads and higher revenue for the developers than the Android system. This signifies that developers with limited resources might only release their newest application for iOS. This is shown through the number of available apps for iOS against Android, with iOS having around 200,000 more apps than Android. This makes iOS more attractive than Android to the consumer. This in

Apple’s iPhone is aimed at millennial users who value latest technology and are not hesitant to spend money iteratively on a new device for its upgraded features. The market can be segmented into general purpose users and

Over the last four decades, mobile devices have become the trademark of our society.cell phones and other mobile devices have inundated our society At any given time; we can see drivers talking or texting in a moving vehicle. According to Brenner (2013), 87% of American adults and 78% of teenagers own a cell phone. The scary part is that almost two-thirds of

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

Apple created more headline news by releasing the iPhone 5 on September 21, 2012. The iPhone 5 wows customers with its new sleek design, 8 mega pixel “iSight” camera, 4-inch Retina display and its ultra-processor. The iPhone 5 has an A6 chip that Apple says is powerful but not hungry. Apple claims its new product includes speed, durability, and extraordinary convenience for its consumers. Gizmo-Bird.com reported that the IPhone 5 sold 5 million unit sales in just 3 days. Every year or over a period of time its seems like apple reconstructs the iPhone forcing consumers to be in with the new and out with the old. It seems as though you can predict when

In the last five years, Mac sales have grown an average of 15 percent annually, compared to an average of three percent a year for the PC market as a whole. The iTunes App Store, which turned five this year, has crossed the 50 billion app download mark and the brand’s trendsetting retail stores are performing 17 times better than any other physical retail store—a fact that seems to justify the trademark Apple received for its distinctive design and layout. According to the latest news, Apple will launch a number of new products, such as Apple TV, iPhone6 and iOS's 8 in June this year.

Introduction: With the very high demand in the market place for a musical device called the IPod, it’s no surprise that the IPhone, a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York, and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone, gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby,

    In past years Apple’s opening sales have not been the best representation of future sales of the product. Specifically, “unit sales jumped 30% in last year’s

In this task I will analyse the marketing opportunities and challenges Apple faces by using internet marketing.

PROMOTION For the first time in over a decade, Apple reported a yearly decline in quarterly revenue. This can be attributed in part to Apple’s recent lack in marketing efforts (Linkedin, 2016). Apple’s advertising efforts once challenged consumer behavior and thus drove sales. The agency focused on portraying Apple 's story in a meaningful and emotional way that connected with target consumers. Efforts focused on telling a story through the product rather focusing on

The Peak iPhone? Apple’s stock falling into question? These are issues that the Silicon Valley powerhouse, Apple has never had to face. With the recent release of the iPhone 6s and 6s plus, Apple has blossomed the discussion of the possibility, that the constant market leader of smartphone, has reached a peak. The screen has gotten bigger, the processing chips are the fastest they 've ever been, resolution and camera quality are unmatched in any previous model, so where else can Apple improve? Consumers of the iPhone have far less of a reason to upgrade their product than ever before, and in order to continue their success, Apple will need to analyze their strategies to create a product for the demanding smartphone market.

The world has become more technologically advanced than ever before. In today’s society, people have become overly concerned with keeping up with the newest and hottest gadgets on the market. Like the majority of Americans, I never leave the house without my smartphone. People have become reliant upon their phones as a form of communication, navigation, entertainment and much more. September 2014, Apple CEO Tim Cook released two new, advanced smartphones, the iPhone 6 and the iPhone 6 Plus. Apple fanatics, including myself, had been anticipating the launch of the new phones for months. Several hardcore fanatics even lined up outside of Apple stores across the nation anxious to hold Apple’s latest release in their hands. [Apple’s iPhone 6 and iPhone 6 Plus, both smartphones with advanced computing capability, seem very similar; however, the two differ in size, battery capability, screen resolution and price.]

The first generation of Apple’s iPhone was introduced in 2007. The competitive and innovative features include multi-touch interface, touch screen keypad/keyboard, a single home button phone with multiple functions, etc. Since the customer response and demand are high, Apple has released a new generation of iPhones each year. The domination of iPhones in the smartphones market surfaces the failure of Nokia to response to the iPhone. (Alexandra 2012). The operating system for all of the iPhones is owned by Apple, which is the IOS. Over the years, the sales of the iPhone have been doing great from around 1.4 million iPhones sold in 2007 to almost 170 mill units sold in worldwide in

Job’s saw this as the opportunity to expand the Apple company and introduce the ease of use and simplicity of the iPod into a mobile device. This increased the range of the target market to include people of all ages and all skill levels. Further expansion of dedicated Apple stores allowed new users to easily acquire a product with excellent customer service. The idea of one product for each application created a unique and exclusive Apple product experience. The release of one product each year for each