Essay about Final Exam

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) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix?
A. Product
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here? D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
4) Target marketing, in contrast to mass marketing,
C. ignores markets that are large and spread out
5) The process of naming
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Which of the following sources of data would be a secondary data source?
A. Looking through the company's marketing information system to see past sales trends
13) Which of the following statements about consumer products is true?
D. Unsought products are not shopped for at all.
14) The attitudes and behavior patterns of consumers making a purchasing decision are part of the
B. social and cultural environment
15) The observing method in marketing research
C. is used to gather data without consumers being influenced by the process
16) The first step in market segmentation should be
D. defining some broad product-markets where you may be able to operate profitably
17) The product life cycle
A. describes the stages a new product idea goes through from beginning to end
18) Which of the following is one of the product life cycle stages?
B. Market growth
19) While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of what?
B. Noise

20) Which of the following functions are performed by wholesalers in the channel of distribution?
A. Providing

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