Final Frontline: Brand Analysis

According to Veloutso & Moutinho (2009, p.315) Brand relationship is defined as the continual exchanges between a specified brand and an established customer, where relationship characteristics of love, association, interdependence and loyalty are developed with the brand. However, Keller (2014, p.365) revealed that consumer-brand relationships are the quality of relationship between brands and consumers. As a result, there are many influences that formulate consumer brand relationship. Basically, brand loyalty , brand equity and trust Escalas and Bettman, (2005, p. 379) are the underpinning factors that generates brand relationships. Furthermore, this developing customer brand relationship constitutes a sum of long term experiences with the brand where the brand is the entirety of the customers experiences with the brand. However, supplementing the long term customer brand relationship, brand communications is the major catalyst in relation to enticing both customer and seller in the long term relationship, hence attaining a brand emotional connection. This brand relationship does not only lodge an essential position in the mental period of a brand connection, rather it stimulates greater sales due to customer retention, less price Vulnerability, superior customer loyalty and advanced profit margin.

Before Hitler and his Nazi party took over Germany to diminish all “evil” or “disgrace” from the country, it was one of the most open-minded countries to gay men and women. They could live freely without the constant fear of being persecuted or getting sentenced to prison. “Branded by the Pink Triangle” by Ken Setterington offers a perceptive of gay men who once were accepted in society had to fend for themselves and hide their true identity from the public if they wanted a chance to live a normal life. It also explains how they were mistreated once they were persecuted.

Madbid carries something that no other auction website has; he Ultimate Apple Bundle, and it's incredible. Madbid has created a bundle of only the latest and greatest products from Apple, in order to create a high technology bundle from one of the best brands, with the lowest price possible. Below you will find each product that is included within the Ultimate Apple Bundle from Madbid.

For all of you ladies who have designer taste but don’t want to spend your whole paycheck, Madtown Collection is your new favorite brand! As a designer originally from the Central Valley, Madison Kaplan launched a line of versatile, functional clothing with high-end quality at an affordable price point.

Throughout EST 106, I feel that I have taken many steps that have both established and broadened my personal brand. Before this class, I really did not know about this but now I have a good grasp of the idea. One's digital portfolio is a culmination of their work and interests in an online portfolio. And through my digital portfolio, I have now exposed what my personal brand is to the world. The brand that I want to show is one of a hardworking individual committed to learning and working with individuals from all over the world. And through this class, I have learned ways to show this.

L Brands is a specialty retailer focusing on women’s apparel, personal care, and beauty products. Their major brands include Victoria’s Secret and Bath and Body works. L Brands, like all companies, has developed a strategy that they believe will help them be successful. A firm’s strategy encompasses its specific goals, the actions or policies to achieve these goals, and the allocation of its resources to these actions and policies. Firms try to develop a strategy that they believe will help them gain a competitive advantage over other firms in the industry. A competitive advantage is the ability of a firm to consistently earn profits above the industry average. A DuPont Analysis of a firm and its competitors helps to determine whether a firm is experiencing a competitive advantage. A DuPont Analysis shows the Return on Equity (ROE) of a firm. This is a good measure of its profitability. DuPont Analyses also provide a breakdown of ROE to examine the source of any profitability. L Brands employs a benefit strategy. This means that they attempt to provide the best benefits to their customers without necessarily focusing on keeping price down. They say that they are not selling products, they are selling experiences. They do this largely by focusing on providing high quality in-store experiences and utilizing persuasive advertising. They make use of in-store marketing images, music, and helpful sales associates to reinforce what their brand represents. This has

Every entrepreneur, new business, and existing business must safeguard their company Brand. A company brand doesn't only represent the company it is also associated with creating consumer relations. Many individuals do not understand a company brand is a combination of the company’s name, image, design, logo, and materials used to make the product. I believe the company Alien Polo would benefit by analyzing their company brand.

From small businesses to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will be received, and impact sales, can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember "New Coke"?

The three phases through which brands pass as they are introduced, grow, and then decline. The three stages of the brand life cycle are the introductory period, during which the brand is developed and is introduced to the market; the growth period, when the brand faces competition from other products of a similar nature; and, finally, the maturity period, in which the brand either extends to other products or its image is constantly updated. Without careful brand management, the maturity period can lead to decline and result in the brand being withdrawn. Similar stages can be observed in the product life cycle.

1. A brief history of the brand: origins, key stages in its growth , etc.

Brand names have become a dominant factor in consumer marketing of a myriad of products, ranging from potato chips to refrigerators to tennis shoes. In looking at the historical development of brand names, Coca-Cola® was one of the first nationally recognized brands to come along. The Coca-Cola Company printed its first consumer calendar in 1891. Another early national brand name was Gillette® razor blades. King Gillette invented the first disposable razor blade in 1903 and rapidly set out to tell the world about the benefits of throw-away blades. Vaseline® was first used as a name for petroleum jelly in 1899 and registered as a U.S. Trademark in 1925. Hershey's Kisses®, first registered in 1923, have maintained

Elmo’s, and Scooters pizza brands. This company has not been a significant threat over the years, however, Taste Holdings recently acquired the sole rights to developing the Starbucks coffee brand in South Africa. This poses a threat to several of the successful coffee brands already established in South Africa, including Vida e Caffe, Seattle Coffee, and Famous Brands’ Mugg & Bean franchise. Starbucks already has a strong reputation in South Africa and is likely to take a large portion of market share from the existing takeaway coffee houses.

much influenced by the brand name of the cars. There are too many brands of car which tend to give more choices to the customers to choose from. Brand recognition is the area to which a brand is accepted for stated brand choice factors. The technique used to analyze brand choice factors is factor analysis. It focused on brand choice factors of respondents. Major variables that determine the brand selection are presented for further factor analysis and ANOVA is used in order to analyses the factors For that, first correlation matrix is formed to find the appropriateness of factor model by checking whether such correlated variables exists or not. The 14 variables/factors used (In first row) in the correlation matrix are represented by the

Famous brands was founded by George Halamandres in 1960, he had a vision of bringing steak houses to south Africa after a trip to the USA in the 1950s. Famous brands first casual dining restaurant was Steers. In 1994 they were registered on the JSE at a price of R1 per share, In 1997 famous brands acquired their next franchise, Debonairs Pizza and then in 1999 they acquired Fishaways, over the last twenty years they have acquired many other casual dining franchises such as Wimpy, Milky Lane, Mugg & Bean and Keg to name a few, they have 27 brands under their franchise network with a total of 2782 restaurants in South Africa, Africa, United Kingdom and the Middle East, They are acquiring a 28th brand. Famous brands also have a Manufacturing and logistics division they currently have 117 trucks in that logistics fleet. Famous Brands are now worth an estimated 11 Billion rand.

As the development of communication technology and global market, the concept of Brand Community was fist defined as ‘a specialized, non-geographically bound community, based on a structured set of social relationships among admirers of a brand’ by two social scientists, Albert M. Muniz, JR and Thomas C. O’Guinn (2001). This essay will firstly give a brief overview of brand community, and then point out three main characteristics and further discuss these features of brand community based on the article by Muniz and O’Guinn (2001) using the supporters of Manchester United Football Club as an example.