Final Marketing Plan Assignment

Better Essays
SLS 4500 & SLC 7420
Final Marketing Plan Assignment and Guide
DUE: July 7, 2010 at the beginning of class

Marketing plans serve several critical roles within sport organizations. Marketing plans allow everyone to see how their actions fit in with the actions of other employees. Marketing plans also: • provide a road map for corporate development, • assist in the management and implementation of strategy, • communicate role specificity to new employees, • coordinate the assignment of responsibilities and tasks, • assist in obtaining resources for development, • promote efficient use of resources (people, facilities, and finances), • point out problems, opportunities, and threats.
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Provide information on their strengths, weakness, opportunities and threats.

Customer Analysis (Target Markets)
The customer analysis segment of the marketing plan provides for a description of the consumer base. This entails a detailed analysis of the customers who are most likely to buy your product. Typically, this analysis consists of information related to the purchasing habits of the customers as well as data on the characteristics of consumers such as age, gender, lifestyle, and income. These consumer characteristics will be used to divide, or ”segment” the market, allowing for more direct access and further analysis. Company Analysis a) Marketing Objectives
All organizations need to have clearly established objectives to guide their actions. Most marketing experts suggest that you should include statements related to your projected market share, sales volume, profit margins and product/service positioning. b) Product and Service Analysis
This section of the marketing plan must provide an accurate and specific description of your product or service. It should also explain the advantages of your product or service in the market compared to your
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