Final Marketing Plan Paper

5951 Words Nov 13th, 2009 24 Pages
Final Marketing Plan Paper Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks University of Phoenix Introduction As consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part of the buying process that we seldom give much thought to how all of this occurs. To put it simply, all of this occurs because of marketing. A great deal of thought has been given to your preferences and buying habits in an effort to keep you as a customer. In this paper, we will discuss, within the scope of a specific company, the product, place, price and promotion that is used as part of marketing strategy to generate hundreds of millions …show more content…
A description of PepsiCo buyers and consumers will be provided and we will explain the factors of influence purchasing decisions and how those factors will affect the organization marketing strategy. This paper will analyze the current competitors and will define the competitive landscape for Pepsi Slim Can. In order for PepsiCo to be successful in selling Pepsi Slim Can, the company must research the marketing community. A productive method of creating a marketing strategy plan is by analyzing and understanding the target market for this type of beverage. Marketing research uses many methods to obtain its results, such as external census data and marketing survey data collected by outside marketing research firms. The data collected through survey is used as a method of understanding customer wants and needs. Another consumer characteristic of market segmentation is psychographics, which is used to develop a company’s marketing campaign strategy. By having a clear understanding of organizational buying for needs, habits and attitudes can helps one develop a marketing strategy planning. In addition, for those organizational customers than finally become consumers, it may even be possible for some marketing managers to develop a unique strategy for each potential customer. Organizational customers considering a new supplier may be concerned about product quality. However, this could be

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