Final Marketing Plan and Presentation P

Apple Inc. is a manufacturer and developer of consumer electronics, computers, and software. The company is headquartered in Cupertino, California and was, until recent, headed by founder and CEO, Steve Jobs. Apple is a well-recognized company that provides an alternative to the traditional personal computer, and personal devices.

Apple inc is an american multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer. Apple has around 437 stories around the world and around 100,000 staff (around 200 staff per storie) apple was first started in 1976 by founder Steve Jobs, Ronald Wayne, Steve Wozniak. Apple has shareholder and the biggest shareholder have a say in what Apple do and have a say in how come in or out. Apple Is worth is around $700 billion the most expansive company in the world. Apple want to "better" great technology for is customer there main goal is to beat their main competition Samsung.

Even the greatest companies in the world have a weakness, and Apple Inc. is no different. The few weaknesses of Apple Inc. include higher prices than competitors, matching consumer expectations, overdependency on a few products, and incompatibility with third-party products and software (Bhasin, 2018; Dudovskiy, 2018). In 2017, the average price of a cell phone was $400. The cost of a new iPhone in 2017 was about $749 (Dudovskiy, 2018). However, Apple Inc. claims the value and superior craftmanship justifies the higher price tag. As mentioned earlier, Apple Inc. has produced unapparelled products year after. The downside to this is that consumers now have great expectations of Apple Inc (Bhasin, 2018). Consumers want the continued high level of innovativeness year after year which is difficult for any company to provide. The product line-up of Apple Inc. includes seven to eight main categories of products. A fail in any category results in a huge hit to Apple Inc. Apple Inc. products are mostly only compatible with other Apple products. This is really a double edge sword for Apple Inc. On one side, it forces consumers to purchase other Apple products on the other side some consumers refuse to own any Apple products and Apple Inc. loses out on many possible relationships with third-party products and

Apple Inc. is an influential and pioneering American multinational corporation that designs and manufactures consumer electronics. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, having the headquarters situated in Cupertino, California, United State to develop and sell personal computers. It merged as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007. Leading the charts of the retail market in terms of sale Apple has 453 retail stores in 16 countries and an online store available in 39 countries.

Apple is a technology company that is forever changing. From the iPod to the iTouch/iPhone to the Mac, Apple’s rapid growth as a technology superpower could not have been possible without an intricate information system. The innovation of Apple over the years has seen unprecedented advances in the way we look at technology. This is important to Apple because they have expanded their range of business and revolutionized their product. The problem with this is that not a lot of companies and businesses see Apple as unnecessary

Apple Incorporated is a company, located in Cupertino, California, that produces computers, electronics, and software. Their products include the iPhone, iPad, IPod, and the Mac computer. In addition, they have the iTunes and App stores, and their new service, iCloud. This company, founded by Steve Jobs, Ronald Wayne, and Steve Wozniak, was intended to produce personal computers. The company grew tremendously and expanded from just computers. They are one of the largest information technology and mobile phone maker companies. In addition, they are an extremely valuable brand.

Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

"Apple is a California corporation that was established in 1977. Apple is a company that designs, manufactures, and markets mobile communications and media devices, personal computers and portable digital music players. It is also a company that sells a variety of related software, services, accessories, networking solutions and third party digital content and applications.” iPhones, iPads, Mac, Apple Watch, Apple TV are some of products that the company sells through retail stores, online stores, direct sales forces and through third party cellular network carrier, wholesalers and valued-added retailers.

“Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and

Apple has to stay on its game to be successful in its arena. If the company does not stay competitive, consumers will resort to other companies that offer a substitution product at a more cost-effective price.

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Apple Inc. is an American multinational corporation that has expanded into a complex company that specialized in much than just computers. Apple Inc. designs and markets consumer electronics, computer software, and personal computers. Apple Inc. is well known in the computer technology world making Apple the largest publicly traded company in the world by market capitalization and largest technology company in the world by revenue and profit. Apple Inc. leads the computer industrial in

The company Apple is a company renown for its technological designers such as Steve Jobs. Apple is arguably the best company in the world in the aspect of its technological designs. Apple Company produces various products from personal computers such as iMac and the MacBook. It also manufactures well-known gadgets such as the iPod and iPhone. Furthermore, Apple also produces hardware and software products to enhance the experience of their products for their consumers.

According to (Root, 1998), companies with highly differentiated products has an advantage over its competitors on how it choose its pricing strategies. Even if the price is high, there will still be demand for it. However, if the product is weakly differentiated, the company will have to resort to setting a lower price for the product to sustain interest from the market (Root, 1998). In the example of Apple’s IPhone, the product is highly distinctive so they are able to charge a premium for it in every part of the world. Whereas product like thumb drives are so common that its price has to be low to remain competitive.