Final Paper

McDonald’s has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional

were paying for a war that they were not actually involved with. This was the start of the separation and thought of true liberty and freedom from the economic control

11. Employers faced with the need to downsize, perhaps on the heels of an earlier reduction as was the case with ATC should consider a voluntary separation program to minimize legal risks. Voluntary separation programs have advantages over involuntary programs.

VeriType is developing software that will improve the billing process for physicians. The software is developed to help make the billing process easier, more accurate, efficient, and compliant with the Health Care Financing Administration (HCFA). HCFA monitors billing practices compliance with government regulations. Fines imposed for noncompliance with HCFA guidelines can reach up to $10,000 per claim. This along with other inefficiencies in the billing process can cost physicians a lot of money. (Moot Corp, 2013)

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

What is an important tool at the planning stage? ANSWER- (a) a thorough needs assessment.

When you pour oil into the water the oil separates from the water as bubbles and floats to the top and looks like a film on top of the water.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

According to the http://www.nytimes.com/2013/09/27/business/mcdonalds-moves-toward-a-healthier-menu.html?_r=0, the New York Times published a story on why McDonalds wanted to add healthier meals to their menus. ““Companies like McDonald’s play a powerful role in shaping the culture and environment that influences the health-related behaviors of young people,” said Howell Wechsler, chief executive of the Alliance for a Healthier Generation, an organization set up by the Clinton Foundation and the American Heart Association to reduce obesity in children, which has reached epidemic levels in the United States and is growing globally.

Here are some changes that McDonald’s implemented as a response to critique its unhealthy foods to give consumers more choices and healthier alternatives. Such initiatives include:

Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).

By creating unique brand products, such as: chicken McNuggets, Big Mac, and McFlurry. McDonald’s is setting itself apart from its competitors. The “innovation strategy is used to create new and unique products like, chicken tenders and Newman’s own salads” (Skenazy, Lenore). As well as special celebrity endorsements (athletes, actors/actresses), partnerships/sponsorships (music, Olympics, special movie toys), charities (Ronald McDonald House), games/promotions (monopoly game), which allow McDonald’s to develop their unique corporate image that sets them apart from their rivals.

Franchising is a typical North American process for rapid market expansion but it is gaining traction in other parts of the world. Franchising works well for firms that have a repeatable business model that can be easily transferred into other markets. Two caveats are required when considering using the franchise model. The first is that your business model should either be very unique or have strong brand recognition that can be utilized internationally and secondly you may be creating your future competition in your franchisee. (Tradestart, 2015)

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

To retain its customers McDonald’s has adjusted their menu options. The menu now offers healthier options such as salads, lettuce wraps, and yogurt. With swiftness being an issue with the capability to deliver healthier options, McDonald’s is faced with the challenge of developing new healthy menu items, which leads us to menu standardization. This is done by primarily focusing on its classic menu items such as the Big Mac and the McChicken.