Final Presentation Of The Campaign For Combat Childhood Obesity

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Final Presentation on the Campaign to Combat Childhood Obesity Luthfur Nahar California State University Final Presentation on the Campaign to Combat Childhood Obesity Despite the best efforts of public health officials, educators, dieticians, and many parents, childhood obesity remains a stubborn problem in the United States. This document and the accompanying PowerPoint presentation is the group’s final presentation of a health information campaign to combat childhood obesity. We cover the nature of the problem and why it’s import, our target audience, the message of the campaign, channels we intend to use, our tested messages, and our evaluation plan. We will also discuss the theoretical underpinnings of our campaign and…show more content…
Those terms are defined as follows: overweight means a body mass index (BMI) at or above the 85th percentile and below the 95th percentile for other children of the same age and sex cohort, while obesity is at or above the 95th percentile (“Basics About Childhood Obesity,” 2012). When one considers that the cohort as a whole has been gaining weight compared to earlier generations, the problem is underscored. The specific percentages from the CDC are even more sobering: “The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012. Similarly, the percentage of [obese] adolescents….increased from 5% to nearly 21% over the same period” (“Childhood Obesity Facts,” 2014, n.p.). Childhood obesity matters because there is indisputable link between weight and health. The vast majority of obese children have at least one risk fact for cardiovascular disease, and are more likely to be obese adults facing heart disease, diabetes, gall bladder problems, pancreatic difficulties, and even certain kinds of lymphomas (“Childhood Obesity Facts, 2014, n.p.). The children themselves have specifically higher risks for immediate asthma, breathing problem, sleep disorders, musculoskeletal issues, and interpersonal problems that can continue into adulthood (“Basics About Childhood
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