Final Project One. The Specialized Online Retail Store,

Organizational culture could almost be considered the roots of a company. The way a company’s employees think, the way the customers feel, and the company’s decisions are made are all based around the culture that the company has laid for itself. An employee’s values, thoughts, and actions should reflect those stated in the company’s mission. Southwest Airlines and American Airlines, while both attempting to create a culture that is comfortable and pleasing to their

Zappos is an online shoes retailer that started its business in the year 1999. Later on the company had expanded its business to include the beauty products, clothing and even the housewares within its leading e-commerce website. This case emphasizes on the customer service department of Zappos Company and initially the business focused only on the drop ship method. Later on the company also increased the variety of the products. The company had also created a bricks and mortar storefront to expand the business and increase the sales of the business.

In this “The Smile Factory: Work at Disney” case study, it clearly point out the power of organizational cultures that created by Disney itself. Organizational culture includes the values and assumptions that shared among whole organization. This culture is very important in improving employee motivation and company performance. It makes the companies operate smoothly and directs every employee toward “right” direction within organization. Every

Levitt (2014) defines culture as the coherent, learned, shared views of a group of people and about life’s concerns that ranks what is important, furnishes attitudes about what things are appropriate, and dictates behavior. Macy’s corporate culture possesses a diverse leadership team to target their diverse customers and locations. Diversity, based on experiences and passion, gives the Macy’s leadership team new perspectives to promote successful business. Levitt (2014) suggests organizational diversity can be considered as a mixture of people with different group identities working in the same social system. A multi-cultural team of Americans, Italians, Germans and Swiss would adapt well in the rich bouquet of culture in Zurich, Switzerland. As a new team leader, the biggest concern would be establishing integrations between the different cultures working together at Macys.

Additionally, business leaders take responsibility for their actions. They don’t make excuses for something that happened instead acknowledge and understand what went wrong to prevent it from happening again. Similarly, in order for the business to reach its goal the owner needs to share the vision with employees. Employees don’t recognize why the plan is important yet which is why leaders to take an enthusiastic approach to motivate them. In fact, aligning the vision, value, and goals of the plan will help employees strategize on how to achieve

The owners of Zappos did an amazing job coming up with the idea of selling shoes to from online. There was a market that was created by Zappos. Zappos has been able to continue to grow due the advancing in technology that has made it must easier for customer to shop online. A lot of people know what kind of shoes they like and what size shoes they wear. If a customer does need a product in the next few days and can be patient then Zappos is a great store for that customer. Zappos makes it very easy for the customer because of it policies and customer service. Zappos offers free shipping. Zappos also give

His approach is person and situation specific. The modern management styles employed by Hsieh at Zappos, while unique, are effective in the proper environment. Zappos employees are noted to be incredibly enthusiastic about the Zappos brand, the company’s core values, and its workplace. Both Zappos unique culture and its management practice of encouraging work-life integration do seem to place emphasis on the need for particular personality traits in company employees. Individuals who are comfortable with a non-traditional workplace environment might thrive in Zappos unique environment. Individuals who prefer to maintain boundaries between their work and home lives and also prefer more traditional environment, as it relates to professionalism, may encounter conflict at Zappos.

Nordstrom is a corporation that specializes in retail sales. As we break down the corporate and retail level of business operations we will reveal the total dynamics involved which helped establish this fortune five-hundred company. The information provided will display how the organizational structure of this company is separated into a centralized corporate base as well as a decentralized retail base platform. Additional information provided will cover the company’s organizational culture, functional structure, motivational strategies, human resources and employee hiring process. Lastly, the information provided will display why the group of individuals employed by Nordstrom, are categorized as a family oriented business that has established great

Zappos efforts are generated with good motives, but applying this system on 1,500 employees will not be simple and will probably have some consequences. Employees and managers on the same level playing field can restrain friendly antagonism that motivates employees to keep progressing.

The threat of new entrants into the online shoe/apparel market is relatively small due to the fact that Zappos is such an established brand and has specialized their business model. It would be far too expensive for a new company to copy the characteristics of Zappos including their next day delivery and large overhead. The fact that Zappos was losing money initially illustrates this difficulty. Another issue that would create a high barrier to entry is Zappos commitment to the consumer through overnight shipping. Zappos stated that the overnight shipping caused them to leave their warehouses open for the entire day. Any other company would

The CEO of Zappos Tony Hsieh depends on two focus areas to manage a successful business, customer service and culture. Zappos commitment to the highest level of customer service is legendary in the industry. Hsieh believes that his organization could be prosperous, regardless of the product they are selling, based solely on the customer experience. The culture is the main foundation of Zappos, and that culture is built on fun and family, which is evident in the organizations ten core values (Zappos. 2016). This assignment will answer the case analysis questions regarding Tony Hsieh’s unique leadership style and how Zappos can have continued success under new leaders (Schermerhorn & Bachrach. 2015. p. 457).

To conduct quantitative research, the first step is defining the problem, identifying the objectives and goals, and establishing research questions or hypothesis. It is followed by data collection and analysis with the application of various numerical and statistical approaches. Quantitative research is more factual in terms that we get concrete data with evidence to prove the results of our research.

Zappos started out by selling shoes online to become the world’s largest online retailer of shoes. Subsequently, in their quest to boost sales, they moved beyond footwear to become an E-tailer that sells ‘anything and everything’.

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,

Throughout the past several years, since our companies merged, both organizations have benefitted from each other’s pool of core competencies. As a result, consideration has been made to move the merger further by combining our two web presences. Up until now, we have been able to share each organization’s strengths while keeping each company dynamic separate to allow us both to succeed in terms of what we do best. For example, although Amazon.com is fantastic in its ability to provide vast product lines, speedy delivery, and customer convenience, Zappos.com prides itself on a different approach. Zappos.com prefers to focus upon developing rapport and deep customer