Final Project Report on Tourism

3861 Words Jul 2nd, 2011 16 Pages
CHAPTER – 1

INTRODUCTION
INTRODUCTION

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry
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This may include activities such as mountaineering, trekking, bungee jumping, mountain biking, rafting, zip-lining and rock climbing.

MEDICAL TOURS
Medical tourism (also called medical travel, health tourism or global healthcare) is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of travelling across international borders to obtain health care. It also refers pejoratively to the practice of healthcare providers travelling internationally to deliver healthcare.
With world travel market having undergone significant changes over the last few years a new type of tourist has emerged known as the Free Independent Traveler or Tourist (FIT). The definition is broad but tends to refer to people over 35, often, though not necessarily, of above average income who like to travel in small groups, usually couples. They eschew mass tourism and the holiday package concept promoted by Travel operators, in favour of a more individualistic approach to travel. There are two implications to the idea of the Free Independent Traveler. One is important in the context of a marketing niche with a distinct economic behavior whilst the other concentrates more on the philosophy of travel. This distinction can be summarized in how they are described. For the economic importance of tourism and for marketing purposes they are Free Independent Travelers (Upper…

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