Question 1
1. The four components of the promotional mix are: personal selling, advertising, publicity and the web
True
False
5 points
Question 2
1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages
True
False
5 points
Question 3
1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages
True
False
5 points
Question 4
1. When considering the channel in the communication process the major delineation is whether it is personal or done over the internet
True
False
5 points
Question 5
1. A hospital in a particular community has been very proactive about controlling their
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Because of the high cost of making sales cost and the difficulty of trying to get into see the customer for face-to face meetings, more pharmaceutical companies are moving to e-detailing
True
False
5 points
Question 13
1. When the buyer did not initiate a request to have the salesperson call on them, this sales call is referred to as a cold call
True
False
5 points
Question 14
1. Citing testimonials are often helpful for a salesperson when trying to address a customer’s logical objections in the sales presentation step
True
False
5 points
Question 15
1. When it is difficult to determine the effect of a salesperson’s effort son sales rather than pay any incentive through commission it is better to use a bonus with salary as part of the compensation package
True
False
5 points
Question 16
1. Gross revenue as an indicator of performance is useful but has the limitation of being an absolute measure which may not reveal market shifts relative to competition.
True
False
5 points
Question 17
1. Market share is a measure of relative rather than absolute performance in the market.
True
False
5 points
Question 18
1. In conducting a sales analysis it is best to do it for an organization at the level of gross sales to get the most macro perspective on organization performance.
True
False
5 points
Question 19
1. A contribution analysis considers the contribution of
Michael Argyle (1972) looks at the cycle of communication which involves six stages this is about sending receiving and the decoding of messages between individual and also groups.
Explain your answer. Consult Figure 5.2 Choosing Communication Channels on page 97 in your textbook. (2/2 marks)
Effective communication is vital to the smooth running of a business and various methods of communication are used within a business environment to achieve this. Each form has various benefits to communicate effectively to their designated target audience. When communication is carried out properly it means the sender and receiver both correctly obtain the same information. Each
Revenue Recognition is a widely debated topic amongst businesses and entities when it comes to preparing financial statements. Generally, companies tend to recognize their revenue when it is earned; however, this process does tend to vary depending on the company’s point of view. The FASB Codification outlines this process in detail and provides guidelines to companies that come across any issues when recognizing revenue.
Revenues are the monies that are brought in as a result of the business’ core functions in their respective industry. Revenues are different from gains in that revenues can be accounted for, while still taking a loss in the overall profitability. If an item were to be sold below cost, it brings revenue (selling price), but was sold at a loss.
1. sender has an idea 2. Sender encodes the idea in a message 3. message travels over a channel 4. Receiver decodes the message 5. feedback travels to the sender
With the two channels of communication, there is also certain directions information is passed. Upward, downward,
Effective communication- is a two- way process, perhaps best expressed as a cycle. Signals or ‘messages’ are sent by the communicator and received and understood. Within communication process it is also important to note the problem of ‘noise’, Noise can arise from many sources.
First and foremost, Kellogg’s use different types of media to promote their messages such as letter, advertising, and leaflet. Besides, Kellogg’s attempt to make an appropriate vocabulary, so that customers can understand easily and catch the customer’s attention. In order for communication to be effective, there should be encoding, message or media, decoding, receiver, response and feedback. Meanwhile, sender and receiver are part of the factors in the communication process. The role of the sender through this process is passing the information to the receiver whereas the receiver needs to interpret the message get from the sender.
(bb) The commercial electronic communication does not purposely disguise the source of the electronic message; and
3. Confidentiality: In sensitive communication, it’s essential to have a secure channel in order to transmit the information.
Success lists the following five contexts or types of communication: intrapersonal, interpersonal, group, public, and mass communication. Each of these different forms of communication may mean very different things, but they all have the same end result – to get a message from a source to a receiver. No matter where it’s going or who it is coming from, a message is a message, any way you look at it. Each form of communication is experienced everyday all around the world.
The transmission model of communication as defined by James Carey is a process whereby messages are transmitted or sent and distributed over distance and into space for the purpose of control. The transmission model includes a sender on one end and a receiver on the other. In the middle is the median that the message is being sent through. This comes from the nineteenth century from religious origins. For example, to try to understand this model, we can think about missionaries. The missionaries were sent from the Roman Catholic Church to other countries to spread the teaching of Jesus in order to gain control of the people. The transmission does well in helping us understand the efficiency, convenience, and influence/ control of communication in everyday life. The limitations if the transmission model is that the transmission model doesn’t let us understand the importance of context – that information takes on its meaning in particular times, in particular situations, with particular people. Another one of its limitations is that the medium is neutralized and the transmission model doesn’t differentiate between different medium such as, newspapers, social media, and amber alert on a highway reader board. Lastly, the information is homogenized. For example, all the information
Adey and Andrew(1993:7)define the receiver as ,”the person or group of people to whom the message is being conveyed.” In case of a telephone conversation ,the sender can send the message to one receiver but in case of group discussion ,seminars and conferences the number of receivers is more than one. The message must be encoded and