Essay Final Strategic Business Plan

5430 Words Oct 1st, 2012 22 Pages
Final Strategic Business Plan
BUS/475 Integrated Business Topics

Crib Sheet Individual Final Strategic Business Plan Paper and Oral Presentation | Resources: Vision, Mission, Values, SWOTT Analysis, Synopsis Analysis, Balanced Scorecard, and an Oral Communication Plan for your presentation.Write a 1,500 to 2,100 word section for your strategic business plan in which you add your strategies and tactics to implement and realize your strategic objectives, measures, and targets. Include marketing and information technology strategies and tactics. Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.
…show more content…
SolarCity is to dominate the market space by becoming a household name and set the standard of excellence for all solar installation contractors in North America (“SolarCity”, 2012).
Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics. Thompson, Gamble, and Strickland (2006) define a company’s values as “A company’s values are the beliefs, business principles, and practices that guide the conduct of its business, the pursuit of its strategic vision, and the behavior of company personnel” (p.19).
SolarCity strives to reach excellence in all aspects. This starts from the first point of contact to the potential customer all the way through follow up referral retrieval from completed projects. SolarCity believes in honest communication between employees, departments, and to consumers. All SolarCity employees are to be held to the utmost standards of customer service because without satisfied customers SolarCity’s vision will never come to fruition.
Analyze how the vision, mission, and values guide the organization’s strategic direction. The vision, mission, and values directly guide SolarCity’s Strategic direction. “Effectively communicating the strategic vision down the line to lower-level managers and employees is as important as the strategic soundness of the long-term direction top management has chosen”
Open Document