46 Case Studies In Finance: Managing For Corporate Value Creation

Decent Essays
Case Studies in Finance: Managing for Corporate Value Creation Fourth Edition July, 2002 Robert F. Bruner
Distinguished Professor of Business Administration Darden Graduate School of Business Administration University of Virginia Post Office Box 6550 Charlottesville, Virginia 22906 Email: Web site:

ABSTRACT: This book presents 46 case studies in finance, targeted toward upper-level undergraduates and introductory and intermediate-level MBA students. The purpose of these cases is to afford the basis for classroom discussion of tools and concepts. The range of topics includes value creation, market efficiency, economic profit, financial analysis and forecasting, cost of capital,
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So is the incomprehensible. So is the unintelligible. Interviewing Babe Ruth1 in 1928, I put it to him “People come and ask what’s your system for hitting home runs—that so?” “Yes,” said the Babe, “and all I can tell ‘em is I pick a good one and sock it. I get back to the dugout and they ask me what it was I hit and I tell `em I don’t know except it looked good.” Carl Sandburg2 Managers are not confronted with problems that are independent of each other, but with dynamic situations that consist of
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