Finance

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FINANCIAL DECISION MAKING.

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Submission Date.

“PERFORMANCE OF COCA COLA AND PEPSI
IN THE LIGHT OF FINANCIAL INDICATOR/RATIOS.”

EXECUTIVE SUMMARY

Coca Cola and Pepsi have dominated the marked of beverage throughout the world. In retail industry both “Coca Cola Company” and “Pepsico, Incorporated” hold most of the market shares. Resultantly, rivalry between them has been growing throughout the time. In relation to the subject matter the solved financial ratios of both the companies clearly indicatives that Pepsi Cola has led the excellence in relation to operate a good business over Coca Cola in financial year 2009. On the basis of
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In 1888 Pemberton sold the rights of formula to four other businessmen JC Mayfield, AO Murphy, CO Mullahy and EH Bloodworth. Candler the current corporation of Coca Cola Company was then re-established by Candler in1892. On March 12, 1894 the Coca Cola was first time sold in bottles along with the first outdoor wall advertisement in Georgia.
In 1899 Chattanooga became the first site of Coca Cola bottling company. The soft drink was marketed as a tonic by the producer, containing extracts of cocaine as well as the caffeine rich kola nut until 1905. In 1969 the brand was popular with slogan like “things go better with coke” and it’s the real thing”. On January 18, 1971, the famous song “I would like to buy the world a Coke” was broadcasted on Radio, which was written by Billy Davis and Roger Cook with ideation of Backer. On 23 April, 1985 the New Coke formula was released, however, owing to the nostalgia associated with the previous drink, the company had to return the old formula under the name of Coca Cola Classic. On February 7, 2005 the coca cola Company announced “Diet Coke” for its health conscious consumers, proclaiming that it will give fewer calories to its consumers as it was sweetened with artificial sweetener called surcralose.
Pepsi: -
Caleb Bradham of North Caroline was a pharmacist. Like many other pharmacists at the turn of the century he had a soda fountain in his drugstore, where he

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