Financial Analysis And SWOT Analysis Of H & M's Fashion Industry

1073 Words5 Pages
H&M H & M Hennes & Mauritz AB is a Swedish multinational garment retail company known for its fast fashion clothing for men, women, teenagers and children. H&M was found by Erling persson in 1947 and its related brands operate in 62 countries, with more than 4,500 stores, as of 2015, its staff is about 132,000 people. It is the world's second largest clothing retailer, behind to Spain's Inditex. The company has great influence on the web, online shopping in 32 countries. 18 countries in Monki and working days, as well as 13 other stories of the country. Other 5 countries for cheapweeks one. In November 2004, the selected company store by the fashion designer Karl Lagerfeld to provide exclusive collection that stand for the direction of the popular. This aim of this report to explain the direction and strategic, financial analysis and SWOT analysis of H&M company. The UK clothing market will grow by 16.6% £ 51.2 billion over the next five years. Although growth is up 3.9 percentage points from 2012-17, but the market will be driven by inflation above 2.0% by 2020, as weaker sterling pushed up import and manufacturing costs. It is predicted that the menswear will become the fastest growing apparel market, which an increase of 21.2% over the increase of womenswear 5.8 percentage points in 2022. The impact of growth will be influenced by fashion as well as retailers increase their investments in this area(Prnewswire, 2017). HM has a strong history in sustainability. Before 2012, HM worked with other well-known brands and pop stars are the main strategies of cooperation in order to raise awareness. It was a great success, but is limited by region and other brands of imitation, how to set up own brand characteristics and expand sales range is the biggest problem facing. H&M continues to remain strong in a challenging clothing market has been more challenge in 2012 compared to 2011. In fact, its sales in the area increased by 11% Currency proved. Customers appreciate their collection. Their profits increased by 1 billion, an increase of 7% over the previous year Despite the negative effects of long-term investment and currency translation effects. Their long term Investment related to many areas, such as

More about Financial Analysis And SWOT Analysis Of H & M's Fashion Industry

Open Document