Financial Decision

5226 Words21 Pages
4/15/2013

STRATEGIC MANAGEMENT
Instructor: Dr. Le Thai Phong Email: lethaiphong@gmail.com Phone: 0975.055.299

Textbooks:
• “Strategic Management: an integrated approach”, 6th edition, Mc.Graw Hill publisher 2005 • “Quản trị chiến lược” (Vietnamese version), compiled by FTU

Assessment
• Attendance 10% • Mid-term coursework: 40% • Coursework (group-based format) • Assessment method: • - Oral presentation • - Written report • Final examination: 50% • Multiple choice • Case study

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Contents
• • • • • • • Chapter 1: Introduction to Business strategy Chapter 2: External Analysis Chapter 3: Internal Analysis Chapter 4: Business-level Strategy Chapter 5: Corporate-level Strategy Chapter 6: International Strategy
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Identifying

1. Strategic goals/ objectives

2. External and Internal Analysis (SWOT)
d. Identifying

3. Analysis and Strategic choice

4. Implementi ng strategy

5. Controlling, evaluating and adjusting strategy

c. Internal strengths& analysis weaknesses

Strategy formulation

Strategy Strategy implementation control

Strategic management: the concept
• Main aim: superior performance • If a company’s strategies result in superior performance, it is said to have a competitive advantage

Strategic management process
• Step 1: Identifying the organization 's

• • • •

strategic goals and objectives Step 2: Conducting internal & external analysis Step 3: Strategic choice Step 4: Implementing strategic choice Step 5: Controlling, evaluating, and adjusting strategies

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Strategic mngt process: step 1
• Step 1: Identifying the organization 's strategic goals and objectives
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