Financial Implications Of Gate Keeping

883 WordsMar 7, 20164 Pages
Financial implications of gate-keeping Gatekeeping is about the decisions made by journalists or media companies through policy; therefore, we must look at what influences those decisions. Gatekeeping as an idea has a number of factors that influence what information is presented and why (Soroka, 2012). Since finances is a key part of any business and there are still those who attempt to limit the audience’s access to information online, and they do so for financial reasons (Taneja, 2013). The editors of small community media are more concerned about revenue than those at larger publications (Donhue, Olien, & Tichenor). There is an argument that can be made that gate-keeping decisions have traditionally been based on financial considerations (Tichenor, Donohue, Olien, & Clarke, 1980; Soroka, 2012). Research has shown, at least some community media outlets, that editors make decisions about what to publish based upon some influence from the expectations their advertisers and fear of alienating the community and therefore the publication’s subscribers (Tichenor, Donohue, Olien, & Clarke, 1980). This is because community media cannot exist without advertisers (Kennedy, 1974); therefore, it would be counterintuitive to anger and alienate users. This leads to a situation where it can easily be conceived that the same economic factors would impact gatekeeping decisions on the web. The importance of community The term community is elastic and can mean many things ranging from
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