Financial Performance Review and Objective

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A STUDY ON FINANCIAL PERFORMANCE OF MATHRUBHUMI PRINTIONG & PUBLISHING COMPANY LIMITED, CALICUT COMPANY PROFILE Mathrubhumi is one of the front-runners among the Malayalam newspapers. The first copy of Mathrubhumi was published on 18th of March 1923K. P. Kesava Menon, the prominent freedom fighter, as Editor and K. Madhavan Nair as Managing Director of it.In the beginning, the paper was published a week and had just one edition from Kozhikode (Calicut).Now with fourteen editions, including the ones at New Delhi, Bangalore, Chennai and Mumbai it has an impressive circulation of over one million copies. In 1932, with the launch of 'Mathrubhumi Illustrated Weekly', the company entered a new era that nurtured the careers of most titans…show more content…
While ratios are easy to compute, which in part explains their wide appeal, their interpretation is problematic, especially when two or more ratios provide conflicting signals. Indeed, ratio analysis is often criticized on the grounds of subjectivity, that is the analyst must pick and choose ratios in order to assess the overall performance of a firm. In this paper we demonstrate that Data Envelopment Analysis (DEA) can augment the traditional ratio analysis. DEA can provide a consistent and reliable measure of managerial or operational efficiency of a firm. We test the null hypothesis that there is no relationship between DEA and traditional accounting ratios as measures of performance of a firm. Our results reject the null hypothesis indicating that DEA can provide information to analysts that is additional to that provided by traditional ratio analysis. We also apply DEA to the oil and gas industry to demonstrate how financial analysts can employ DEA as a complement to ratio analysis." 1.4 Limitation of the study: * The analysis was made with the help of the secondary data collected from the company. * All the limitations of ratio analysis, common-size statement, comparative statements, and trend analysis and interpret are applicable to this study. * This study does not take into accounts the other areas of
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