Financial Plan for Midland Flowers Company

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Financial Plan for Midland Flowers Company Executive Summary Midland Flowers is a flower and gift store located at 7916 West Sunset Boulevard, Los Angeles in the West Hollywood neighborhood. The store is open from Monday through Saturday and Sundays closing at 5pm daily. This store which is a new venture aims at being committed to dynamic growth and service excellence built upon Los Angeles' heritage of traditional hospitality. In addition, the store strives to consistently meet and surpass guests, employees and others stakeholders expectations. Furthermore, Midlands is expected to initiate successful strategies to aide in business success and stability. The flower and gift shop runs a medium sized retail providing a wide array of flowers as well as floral arrangements for weddings, funerals, and other major functions. Given the ever expanding clientele in the flower industry, the firm is proposing venturing into other cities via online markets and in the next five years, the firm can increase its distribution, offer new services, and attract new customers. Company Background Midland Flowers Company was founded slightly over a month ago by Jeremy Xavier and Russell Downer. Both Jeremy and Russell prior to forming the company were florists at Lakewood Flowers Inc. and Flowers R'Us respectively. Located in the heart of the West Hollywood neighborhood, the firm is committed to dynamic growth and service excellence; and with two experienced florists as managers, Midland

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