I. FINANCIAL PROJECTIONS
To complement the strategies in our existing business, we are continuously looking to acquire and incubate smaller brands that we believe have growth potential and may provide unique opportunities for profitable growth in the future.
Based upon our consolidated financial statements, which have been prepared in conformity with US generally accepted accounting principles (GAAP). The preparation of these financial statements requires us to make assumptions that affect the amount of assets, liabilities, revenues and expensed reported in these financial statements. These estimates and assumptions can be subjective and complex and, consequently actual results could differ from those estimates.
Our Revenues from product
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Belle Industries manufactures, markets and sells beauty products including those in skin care and cosmetics categories disturbing products in five countries- US, Canada, Europe, Australia and Japan and multiple territories. The company sells under three brands created for different customer segments and regions. Belle Industries is proud to make the claim that our products and services products are free from parabens, phthalates and harmful synthetic ingredients. Our products are not tested on animals. The company is investing in sustainable growth and participates in numerous initiatives to preserve the environment and promote women’s health.
Gardenia Blossom will be sold in China in the city of Shanghai for the launch of their skin care products. Shanghai is the most populated city in China located on the eastern part of China on the water. It is the most expensive city in China to live in and is referred to as the “showpiece of the booming economy of China” because of its beautiful skyline of skyscrapers, historic buildings and museums. This area of China is very attractive for Gardenia Blossom’s target market which is full of young, middle to upper class women.
We believe our diverse and highly desirable brand portfolio positions us well to capitalize on opportunities in fast growing and profitable areas in prestige beauty. Skin care, our most profitable product category, remains a strategic priority for us and, as a result,
For managerial purposes, i.e., making decisions regarding the firm's operations, the standard financial statements as prepared by accountants under Generally Accepted Accounting Principles (GAAP) are often modified and used to create alternative data and metrics that provide a somewhat different picture of a firm's operations. Related to these modifications, which of the following statements is CORRECT?
An assumption inherent in an enterprise 's statement of financial position prepared in accordance with generally accepted accounting principles is that the reported amounts of assets and liabilities will be recovered and settled, respectively. Based on that assumption, a difference between the tax basis of an asset or a liability and its reported amount in the statement of
Politics is an inherent concept directly paralleled throughout Millers ‘The Crucible’. There is no one solidified definition of politics, it is viewed in a multitude of ways; as an activity in which people make, preserve and amend rule, as power and the distribution of resources, as a cooperative process and as the art of government. Power, vulnerability, manipulation and the idea of facades are all explored within ‘The Crucible’ and work to represent the differing facets of politics. These ideas are represented and symbolised through the use of characters, objects, dramatic techniques and stage directions. Power is essentially the driving force behind politics and within ‘The Crucible’ it is undeniably the one thing that consumes individuals.
We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.
We have constructed pro forma financial statements based on the sales-driven estimates and interest and tax fixed burdens. The key determining factors to the accuracy of these projections are the assumptions made about revenue growth and the sales-driven accounts like cost of goods sold, current assets (viz., inventory). Also, assumptions about the company’s capital budgeting
Statements are prepared in accordance with Generally Accepted Accounting Principles (GAAP), which refers to a set of rules, standards, and practices. It is used throughout the accounting industry to prepare and regulate financial statements that are issued and help assist investors and creditors compare companies within the industry. Companies are expected to follow GAAP when they report their financial information. GAAP affects the measurement of economic activities and the disclosure of information about activities. It also affects the preparation and summarization of economic information, and the record keeping of measurements at average intervals.
Managements are required to make judgments, estimates and assumptions that affect the application of policies; assets, liabilities, income and expenses in order to prepare consolidated financial statements. These assumptions and estimates are critical and they are made in
Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.
The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.
1. REVLON INC. EXISTING VISION AND MISSION Vision Provide glamour, excitement and innovation to consumers through high-quality products at affordable prices Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women, health-conscious women (skin care), and older women with its variety of brands 2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC. Vision To be wellknown and accepted as the high value provider by constant innovative and improvements products to keep pace with the changes in consumer lives.
IBIS World (2010). Cosmetic and Toiletry Retailing in Australia, Melbourne: Arna Richardson, Exporter Guild, Australian, Organic Market, P11(ix), April 2011
Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to
We are on a continuous Mission to provide growth opportunity to all stakeholders including Stockists, distributors, retailers, suppliers, etc. and remain ahead of competitors through product-innovation, adopting modern technologies and achieve optimum cost of production.
The generation of Baby-Boomers are growing older and living longer. The struggle to stay young has created a demand for a cosmetic product that slows down the hands of time. Many cosmetic companies have developed products that promise to erase wrinkles, lift and firm skin on our faces, and smooth out blotchiness created by age spots. Estee Lauder's Idealists Skin Refinishing line promises to do all that. The products range from US$46 to US$85 (EsteeLauder.com 2005). These miracle serums and lotions have a price tag many consumers in China still may not be able to afford.