Financial Public Relation

1526 Words Dec 30th, 2010 7 Pages
Financial Public Relations

What is Financial PR?

Simply put, communicating with the financial public is known as financial public relations. But, then, if all publics are equal in the eyes of PR, how do some publics come to gain special importance with the same PR? In fact, these special publics are quite sizeable in number and form dominant groups in the domain of financial public relations.
They matter more to the organization although no PR and management can ignore any public, and effective communication with all of them is essential for the existence of the organization itself. In general, the financial public, who are of immediate concern to the organization, comprise the following: i) the registered
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• Gross Profit, net profit and taxation issues. • Control of working capital and liquidity. • Cost concept. • Depreciation expenses. • Investment and Dividend. • Market Capitalization, debt and equity. • Profitability index. • Budgets and plans. • Key strategies and operating concepts.

The Press

The Press will continue to play an ever- increasing role as a means of communication by companies to various categories of investors and the financial public. The press activity helps the shareholders, potential investors and analysts to maintain a record and understand the performance of the company on the financial front.

Media Relations

An effective media relations programme aimed at creating a suitable environment for sustained and honest relationship between the company and the media is an essential requirement for the success of any business enterprise. PR has to make a judicious selection of newspapers, journals and electronic media as also billboards, hoarding etc. towards gaining the support of the investors and for boosting the image of the company and its public issue. A checklist for the Media Plan will be helpful in achieving the objective, that is, to make the most of a media plan.

REACH: How far does the projected media information provide a picture
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