Financial Ratio Analysis : Victoria 's Secret

| According to the text, market segmentation is defined as identifying groups of consumers based on their common needs.Answer

Victoria’s Secret is very popular in the United States. Moreover, Victoria’s Secret has over 300 stores in Canada and sells products worldwide through their

In her interview with Motto, Victoria’s Secret Model Erin Heatherton admitted, “My last two Victoria 's Secret shows, I was told I had to lose weight. I remember staring at my food and thinking maybe I should just not eat.” Erin, like many, was pressured by Victoria’s Secret and societal standards to get a near perfect body image. Stores and their advertisements influence how humans behave, see themselves, and think of other people. Stores can affect consumers in negative and positive ways. Victoria’s Secret, known for its quality lingerie, has also branched off into perfumes, apparel, and lotions. Their audience encompasses mainly ranging from preteen to middle aged ladies. Many of their target audience members are easily influenced by Victoria’s Secret’s advertisement strategies and sales. Victoria’s Secret at the Empire Mall in Sioux Falls attracts customers with elaborate displays, and periodic sales and erases identity by creating a false sense of normalcy.

This report presents the financial analysis of Macy’s Inc. The company’s financial position is gauged using ratio analysis and suggestions on improvements are provided. The ratios will be compared to one of its top competitors Dillard’s. Using 2014 key financial statements such the income statement, balance sheet, cash flow, and key statistics found on yahoo finance. It also analyzes the company’s historical stock prices and will compute the stock average, standard deviation, and beta over a 60 month period and compares it to the market average. It then will transition into reviewing future growth estimates and will use the constant growth model to compute the company’s fundamental value. Also, it will review analyst opinion

Victoria secret- So, I went to Victoria secret because my boyfriend and I , we were walking around the mall and decided to go in. I mostly shop at the PINK section, so there's mostly young teen girls and young adults. I notice some couples , and a pattern that most of the guys were on their phone. The girls seem busy , and very focus

American Eagle Outfitters launched its lingerie sub-brand, Aerie, in 2006 (“Investor Information,” 2014). The market for

Victoria’s Secret is a retail chain of lingerie, beauty supplies, and fragrances. The purpose of the line is to make females feel sexy, powerful, and young. They do not have a lot of lingerie for the more voluptuous females; however, what they do have makes the lady feel sexy and confident. Victoria’s Secret was created by a man – men know how they want their women to look like so he took his imagery of beautiful women to make his lingerie line.

According to Horner and Swarbrooke (2005: 39), Segmentation may be defined as the process of dividing a whole market into subgroups or segments for marketing management purposes. Market segmentation is the division of the overall market for a service into various categories with common characteristics. In response to different segments, organisations facilitate the available resources to achieve greater efficiency, in order to satisfy specific needs of customers.

One important ratio is the return on assets due to this is an indicator of how profitable the Milan Fashions Coat Company is relative to their total assets. Return on assets gives an idea as to how efficient Milan Fashions Coat Company management is at using their assets to generate earnings. After reviewing Milan Fashion ratios it shows their strong formulas on their policies of their company by using the formulas it gives them the edge to name their recognition, brand positioning and bottom-line revenue. Milan Fashions Coat Company has designers have one avenue of distribution, a couture line and a ready-to-wear, off-the-rack line more accessible to buyers with average incomes. In fact, Milan Fashion is also strong due to it allows their

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications

Victoria's Secret has a stronghold on the lingerie market. Its store sales this year brought in over $6.1 billion, Even so, some are saying that Victoria's Secret's explosive success might start tumbling because of the paramount demographic of millennials and their changing attitudes. Research analyst Nikki Baird of research firm RSR explained in Forbes how many retailers are trying to cater to millennials to save themselves, but millennials' preferences may not fall in line with what Victoria's Secret stands for. The lingerie industry is going through enormous changes. Thin, models have been replaced by body types that more similar to the everyday

Fashion Nova targets women from teens to women in their 30’s. The reason why I don’t put a specific age range is because it varies. I could say 16-30 but there are women in their 40’s that are wearing it as well. In their website, they have described their target market as the following “The girls who rock our styles are adventurous, inspirational and badass. A Nova Star is always the best dressed girl in the room. Her confidence is what truly shines, but her Fashion Nova outfit adds that extra sparkle. We strive to provide awesome service, unbeatable prices and the hottest trends” (Fashionnova.com). Income wise their target market females that vary in income and occupation, from dependent and independent college students earning from $0 - less than $20,000, to working professionals earning an income of $45,000 - $85,000. These customers are from upper-lower to middle class backgrounds and currently live in suburbs that are near major cities or urban areas near them. Their company is based on the trickle-down theory. Celebrities started wearing affordable clothes and people started to follow and believe that it was good quality which is what made the company succeed. Their target market can live anywhere from rural to suburban to major cities as I stated previously. It all varies on what they buy. They have a large stock

In this assignment, I have chosen Burberry as the company to report. Burberry is one of the global luxury brand leader with a long history. It operates in three regions, Asia Pacific, Europe , Middle East, India and Africa (EMEIA) and Americas. I am interested in the firm’s performance in recent years. I am going to measure and analysis the performance of the corporate through Annual report 2015/16 and 2016/17 which published on 06-06-16 and 06-06-17 respectively.

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

Market segmentation is an approach used by a company to select their target market and provide data for a marketing plan. “Market segmentation consist of a two-step process; naming broad product markets and segmenting these broad products-markets in order to select target markets and develop suitable marketing mixes” (Perreault, Cannon, & McCarthy, 2014, p.97). There are 4 categories pertaining to market segmentation; behavioral, geographic, demographic, and behavioral.