Financial Reporting And Analysis: Colgate Palmolive India Ltd. Vs. HUL

Return on Equity measures how much net income is generated per dollar invested in the company by stockholders and investors. Again we see the same downward trend. It went down by 6% from 18% in 2011 to 12% in 2012.

Return on assets is an efficiency ratio. It compares the profits generated with the asset base required. It answers the question, how hard

* On Income Statement for December 31, 2011, the number of Revenues, Cost of Goods Sold, Expenses and Net Income will go

* Return on assets (ROA) – ROA shows how successful a company is in generating profits on the amount of assets they own. Since assets consist of debt and equity, ROA is a measure of how well a company converts investment dollars into profit. The higher the percentage, the more profit a company is generating per dollar of investment. Similar to ROS, this ratio needs to be looked at compared to the industry as different industries have different requirements that can affect ROA. For example, companies in the airline and mining industries need expensive assets to operate so will have lower ROA’s compared to companies in the pharmaceutical or advertising industries.

The Rate of Return on Total Assets is the ratio that shows the earnings of a company including

In this report there are vertical analysis and horizontal analysis with these two companies. The comparison between the

Return on equity measures a company’s profitability by calculating how much profit a company generates with the money shareholders have invested. It is important to consider ROE and not just net income in dollar term because it helps for making comparisons among different investment amounts.

Based upon my knowledge learned on financial reporting, I had compared to companies reporting statistics. The two companies in comparison are PepsiCo Incorperated and The Coca-Cola Company in which both have reported annual statistics for 2004 and 2005. During my comparison of net incomes, gross expenses, stock statistics, and assets accumulations, I have suggested some strategies for each business to take into consideration for better future results. As an accountant in training, I will be giving specific details of my analysis and recommendations, as these are my opinions for financial success.

Therefore, due to these differences in approach of the management, the profitability margins are so different for these two companies.

Net Present Value (NPV) is defined as the difference between the present value of cash inflows and the preset value of cash flows ("Net Present Value (NPV) Definition | Investopedia," n.d.) Businesses use the NPV in capital budgeting to determine if a project is cost-effective, a positive net present value means it was a positive investment and a negative net present value means the business lost money on the transaction. An example of using the formula of NPV in a case problem from the finance text book in chapter 13.

This tells us what the company can do with what it has, i.e. how many dollars of earnings they derive from each dollar of assets they control. Return on assets gives an indication of the capital intensity of the company, which will depend on the industry; As Star River requires large initial investments it generally has lower return on assets.

Colgate as a company strives to be the best company to have the best dental products. In an article from the website live strong Norma Chew wrote, “Colgate Palmolive Company is one of many companies that provide dental care products to the consumer.” Colgate as a company is expanding their products. Colgate was once only known for selling toothpaste, but now they have a wide variety of dental products to promote clean teeth.

The return on equity conveys the profits of the company as a rate of return on the amount of owners' equity. ROE uses average owners equity over the specified time period and net income. Historically a ROE of between 10% and 15% were considered average. Recently higher rates in growth industries have been greater.

Return on Capital Employed is a profit measurement tool that demonstrates the profit generated by the company from its gross assets. Although Tesco could not performed as planned in UK but still the ROCE is increased, discontinuing its operations in Japan helped getting better result (TESCO, 2012 http://www.tescoplc.com/files/reports/ar2012/index.asp?pageid=20 ).

Answer: Both Companies are acting on a high-tech market. The development and progress in this market is really fast.